Executive Education Academy Charter School in Allentown Celebrates First Graduating Class

Logo for EEACS Allentown Charter School

Executive Education Charter School in Allentown celebrated its first graduation class

Photo Courtesy of Christmas City Studio

Photo Courtesy of Christmas City Studio

Seventy-six seniors graduated from the first graduating class in EEACS history.

ALLENTOWN, PENNSYLVANIA, UNITED STATES, June 17, 2019 /EINPresswire.com/ — Executive Education Academy Charter School in Allentown said farewell to its first graduating class on Friday, June 14. Commencement was held at Coca-Cola Park in Allentown.

Seventy-six seniors comprised the EEACS Class of 2019. Many of them will be going on to two and four-year colleges and universities, including Arcadia University, Lehigh University, Penn State, and West Chester University.

Jennifer Garcia was the class’s valedictorian. In addition to a 4.0 GPA, Garcia also dedicated dozens of hours to community service in order to become the first valedictorian in EEACS history.

Edwin Depaula from Zero to Infinity served as the keynote speaker. He inspired graduates to find their passions, pursue their interests, and achieve their spiritual and personal goals.

“The founding members of EEACS were so proud to watch our first graduating class walk onto that field and accept their hard-earned diplomas,” said Robert Lysek, founder and CEO of the Allentown charter school.

Present at the ceremony alongside Lysek were co-founders Steve Flavell and Jennifer Mann, who helped establish the charter school in 2014.

About EEACS: Founded in 2014 by highly experienced educators and management, Executive Education Academy Charter School, authorized for grades K-12 by the Allentown School District, leads the way in education by offering its 1,300 students opportunities for growth both in and out of the classroom. EEACS combines all mandated studies with a unique student-corporate culture. To learn more, visit https://www.ee-schools.org/.

Bruce Johnson
Executive Education Academy Charter School
+1 484-397-6164
email us here

Executive Education Academy Charter School in Allentown – High School Curriculum

Source: EIN Presswire

American Fidelity Recognized as One of the Top 100 Best Places to Work in IT

Kim Fisher, American Fidelity CIO

American Fidelity IT Colleagues at Home Office

OKLAHOMA CITY, OK, UNITED STATES, June 17, 2019 /EINPresswire.com/ — American Fidelity Assurance Company made IDG’s Computerworld 100 Best Places to Work in IT. Landing at No. 29 among mid-sized companies, this is AF’s 16th appearance on the list.

“I am proud to say that American Fidelity has the most talented IT Colleagues. We collaborate with the business and across our technology disciplines to deliver innovative solutions to support our corporate strategic goals,” said Kim Fisher, chief information officer. “The technical skills, character and dedication of these incredibly talented individuals is the reason American Fidelity is honored to be one of the best places to work in IT.”

Approximately 230 people work in the IT division at American Fidelity. The Company is currently hiring for multiple IT positions in Oklahoma City. IT Colleagues at American Fidelity work closely with Colleagues in business units to create solutions for Customers and policyholders, with the goal of making things easier for them.

“The culture is incredible. The environment is great, the building is beautiful plus we have a parking garage,” said Kayti Lopez, IT operations manager. “I love that we include LEAN methodologies and automation to improve the work we do. We receive support from leadership and executives; our voices are heard. Best of all we are treated very well with respect, appreciation and the work is FUN!”

The Best Places to Work in IT list is an annual ranking of the top 100 work environments for technology professionals by IDG's Computerworld. The list is compiled based on a comprehensive questionnaire regarding company offerings in categories such as benefits, career development, training and retention. In addition, Computerworld conducts extensive surveys of IT workers, and their responses factor heavily in determining the rankings.

“The market for IT talent remains very tight, and employers continue to focus on finding and holding on to the best people," said Computerworld executive editor Ken Mingis. "Our 2019 survey shows again that the Best Places to Work in IT are dynamic organizations that provide top pay and a broad array of programs and benefits designed to make them attractive places to work. Many show that they have a commitment to training, to diversity and to improved communication and teamwork.”


About American Fidelity
American Fidelity Assurance Company is a supplemental benefits provider serving more than 1 million Customers across 49 states with a focus on offering a different opinion for Customers in the education, public sector, auto retail and healthcare industries. More information can be found at americanfidelity.com.

American Fidelity has earned an “A+” (Superior) from the A.M. Best Company since 1982. One of the nation’s leading insurance company rating services, A.M. Best conducts a strict review process for financial stability every year.

American Fidelity has been recognized as one of the “100 Best Companies to Work for in America” by global research and consulting firm Great Place to Work® and Fortune Magazine 13 times.

The Company was also selected for several other lists by Fortune, including: Best Workplaces for Millennials, Best Workplaces in Finance and Insurance, Best Companies for Giving Back, Best Workplaces for Women, Best Workplaces for Diversity and the Human Capital 30: Companies that Put Employees Front and Center.


Melody Wortmann
American Fidelity
+1 405-523-5979
email us here

Source: EIN Presswire

What is Title Real Estate Insurance, and Why Does it Matter? Bryan Nazor Weighs In

Bryan Nazor

Title and Real Estate Closing Expert Bryan Nazor On Title Insurance and Why You Need It

CHESTNUT RIDGE, NEW YORK, USA, June 17, 2019 /EINPresswire.com/ — Title insurance is important for many reasons, and it can be hugely beneficial in many cases, said Title and Real Estate Closing Expert Bryan Nazor.

When it comes time to buy a house, there are many confusing aspects of the process. Lots of paperwork, meetings, numbers flying back and forth, but do not get overwhelmed by all of it, Bryan Nazor advised. “A lot of people already have title insurance but they don’t even know they do and they don’t understand what it is,” said Bryan Nazor. “At Main Street Title and Settlement Services, we demystify the process as thoroughly as possible.”

You probably have other types of insurance already: car, life or health insurance, so you know that insurance protects against potential events in the future. You also know that this insurance is paid for with monthly or annual premiums.

A title is the evidence that the owner lawfully owns a particular piece of property, so title insurance protects that evidence that a property is rightfully yours, Bryan Nazor said.

When it comes to title insurance, a title policy will ensure against events that occurred in the past of the property and the people who owned it, Bryan Nazor explained. Instead of monthly payments, though, title insurance requires a one-time premium, which is paid at the close of escrow.

Bryan Nazor said title insurance covers all claims from defects. Defects include another person claiming ownership interest, improperly recorded documents, fraud, forgery, liens, encroachments, easements and any other items specified in the actual title insurance policy.

“I recommend purchasers and lenders get title insurance so they are insured against possible title defects,” Bryan Nazor said. “The buyer, seller and lender all benefit from title insurance, so there’s really no downside to it.”

When it comes to title insurance policy types, there is a standard policy and a lender’s policy. The standard policy insures the new owner (or the homebuyer), while a lender’s policy insures the priority of the lender’s security interest.

Bryan Nazor is the President and COO of Main Street Title and Settlement Services in New Jersey. He manages the day-to-day operation of the title and finance divisions at the company. Bryan Nazor is recognized by his peers for his knowledge, efficiency and insight into successful corporate management and investing. Main Street Title and Settlement Services is known for their advocacy of their clients and for their transparency in making the buying and selling process as seamless as possible.

Caroline Hunter
Web Presence, LLC
+1 7865519491
email us here

Source: EIN Presswire

Mike Hainsworth of Fort Myers Launches New Blog Offering News and Advice Surrounding His Areas of Financial Expertise

Mike Hainsworth

Mike Hainsworth

Mike Hainsworth invigorates his website with the addition of a new blog which will focus on his areas of expertise and interests including wealth management.

FORT MYERS, FL, UNITED STATES, June 17, 2019 /EINPresswire.com/ — Mike Hainsworth of Fort Myers is a seasoned and respected financial advisor whose experience in the industry dates back to 1995. His new blog is designed to meet the needs of individuals who are seeking reliable, informed advice on wealth, retirement, and investments. It is also for those who want to be confident that the information they are reading is valid, timely, and helpful.

Mike Hainsworth has been serving clients in the financial services industry since 1995. During this time, he has worked as a defense contractor, a field advisor for the PATRIOT missile system, and the President and CEO of Hainsworth Wealth Advisory. More recently, he has been a financial consultant for Abacus Financial Consultants in Dubai, working closely with American ex-pats to improve their retirement outlook.

Over the years, Mr. Hainsworth has managed over $72 million in assets for his high net worth clientele. Having built a reputation for his tireless work ethic as well as an unwavering commitment to his clients, he is now proud to launch a blog that is dedicated to investment intelligence, reaching beyond his client base to offer viable, trustworthy advice that is designed as much to inspire as it is to improve the financial wellbeing of the public.

Going forward, Mr. Hainsworth continues to support his clients with proven strategies that help them preserve wealth while avoiding losses, minimizing taxes, and planning for long-term financial security.

Access Mike Hainsworth’s latest article here: https://www.mikehainsworthftmyers.com/#blog

About Mike Hainsworth:

From Dubai to Fort Myers, Mike Hainsworth is a seasoned financial consultant with over two decades of experience in the financial services industry. He has helped clients all over the world preserve their wealth by minimizing taxes and avoiding losses to secure financial stability for them and their heirs.

Mike Hainsworth
+1 239-203-8003
email us here

Source: EIN Presswire

The U.S. Center for SafeSport Names Ju’Riese Colón CEO

US Center for SafeSport CEO Ju'Riese Colón

Ju’Riese Colón, U.S. Center for SafeSport CEO

U.S. Center for SafeSport Logo

The U.S. Center for SafeSport

Child Safety and Abuse Prevention Professional to Lead Center into Next Phase

I am eager to engage stakeholders, especially athletes, in finding more ways to work together to ensure the well-being of youth and make safety our nation’s top priority in sport.”

— Ju’Riese Colón

DENVER, CO, UNITED STATES, June 17, 2019 /EINPresswire.com/ — The U.S. Center for SafeSport (“the Center”), the first national nonprofit dedicated to ending all forms of abuse in sport, today announced that its Board of Directors selected Ju’Riese Colón to serve as its new Chief Executive Officer.

“I am honored to be chosen for this critically important role,” said Colón. “The challenges facing youth in sport are unique, which is why it’s a team effort — the Center cannot do it alone. I am eager to engage stakeholders, especially athletes, in finding more ways to work together to ensure the well-being of youth and make safety our nation’s top priority in sport.”

Colón joins the Center from the Boys & Girls Clubs of America where she served as the National Vice President of Child & Club Safety. Under her leadership the organization developed and implemented robust policies designed to protect nearly 4 million children, including training for over 50,000 staff and 400,000 volunteers across the nation. She also oversaw the Club’s compliance team and safety for youth sports programs.

“Ju'Riese’s experience leading abuse prevention and child safety programs is why she is such a strong choice for this role,” said Frank Marshall, the Center’s chairman. “We are entering a key phase in the organization’s history and the board is confident in Ju’Riese’s ability to guide the Center and its team during this important time. The Center’s board also wants to thank its member, Regis Becker, for selflessly putting his retirement plans on hold long enough to step in to admirably serve as interim CEO. We also want to thank Megan Ryther, an athlete representative to the board, for her dedication and generosity in giving so much of her time to chairing the executive search committee.”

Previously, Colón served as the Executive Director of Prevention and Outreach for the National Center for Missing & Exploited Children (NCMEC). In this position, she led NCMEC’s prevention and education programs on child abduction and sexual exploitation and trained children, families and the public. During her 15-year-tenure with NCMEC, she held a variety of roles, including working with survivors and developing resources for youth, families, educators and law enforcement throughout the country.

"I am incredibly grateful to have helped our nation’s athletes through the Center’s work," said Regis Becker. "I will continue serving as a member of the board while working to ensure that the transition to Ju’Riese is as seamless as possible.”

Colón starts her new role on July 8, 2019.

She is an active community volunteer and a member of the National Coalition to Prevent Child Sexual Abuse and Exploitation. She also serves on the Board of the American Camp Association.

About the U.S. Center for SafeSport
The Center is the first and only national organization of its kind focused on ending all forms of abuse in sport while carrying out its mission of making athlete well-being the centerpiece of our nation’s sports culture through abuse prevention, education and accountability. As an independent non-profit headquartered in Denver, Colorado, the Center provides services to sport entities on abuse prevention techniques, policies and programs and provides a safe, professional and confidential place for individuals to report sexual abuse within the U.S. Olympic and Paralympic Movements. For more information please visit www.safesport.org/.
Media Contact: media@safesport.org

Kate Brannen
The U.S. Center for SafeSport
+1 202-657-0011
email us here

Source: EIN Presswire

Michael Alfred del Vecchio Offers The Seven Habits of Successful Entrepreneurs

Michael Alfred del Vecchio offers seven proven tips from successful entrepreneurs that can help any business startup reach its goals.

PANAMA, PANAMA, June 17, 2019 /EINPresswire.com/ — In every single basic leadership process, viability assumes an important role. Viability comes down to delivering wanted outcomes and the best business people have aced this characteristic since it makes them work more intelligent, wiping out pointless exertion and sat idle. Achievement can’t occur with any consistency when drawn nearer in a lethargic, aimless, hit-or-miss style. The best business people don’t engage straightforwardness or complication as a piece of their basic leadership process – they make a point to be organized, detailed and ready before executing any plan. Michael del Vecchio, a seasoned financial advisor who has overseen the paper drills for multinational and offshore companies in the US, Panama, Malta and others, shares seven habits of successful entrepreneurs.

The most compelling business people invest a lot of energy in their minds thinking and visioning. They are normally imaginative and need being in the steady procedure of revelation and acknowledge their creative mind as their most dominant resource. They have dependably hoped against hope, and to transform those fantasies into a reality. This visionary quality separates them from other people who don’t hope against hope as large or as immense. Says del Vecchio, “The individuals who emerge from the pack see no closure date to their innovativeness, their prosperity, their capacity to profit, include themselves in new pursuits, and to do what they accept they can at present imagine and accomplish.”

Effective business people increment their proficiency by putting work first and socializing second. Socializing is significant and nurturing for them – they see the incentive in persuading out to associate with individuals, not only for the human communication and sentiments of interconnectedness, but since being around others decreases pressure and builds advancement. They plan this time by the day’s end when their work responsibilities are done, enabling them to be completely present to those they are interfacing and creating associations with. Since they arrange their lives along these lines, it ensures they will work productively in any condition they place themselves in.

Successful business people never underestimate the significance of rest. They want to be sharp, sincerely accessible, and on-the-ball in every aspect of their profession. There is a demonstrated and very much recorded assemblage of proof on the bi-directional connection among rest and stress: an absence of rest makes an expansion in passionate reactivity and diminishes in dissatisfaction resistance, which add to one more night of poor rest. Explains del Vecchio, “Successful entrepreneurs cut out the fundamental time for rest and are all the better for it. Since they regard their sleep and make a point to get enough of it they make themselves less inclined to succumb to sentiments of burnout, falling prey to lost efficiency, expanded medical problems and missed long stretches of work.”

Effortlessness is the distinct advantage successful business people swear by. They’re known to make and live about fanatically by straightforward yet handy schedules. Making basic schedules encourages them to abstain from taking on remaining tasks at hand which are past what they can sensibly handle. Fruitful business visionaries are the most profitable in accomplishing their ideal outcomes when they aren’t overpowered with pressure. Thus, they set points of confinement around themselves. They stress less over satisfying others and more about creating great work. The cutoff points they place for their advantage give them a feeling of organization over their lives, their outstanding burden and in having the option to execute as adequately and productively as could be expected under the circumstances.

As significant as routine seems to be, the best business visionaries know that it is fundamental that they be adaptable enough to switch gears because of unexpected or evolving conditions. Being adaptable enough to alter course incredibly builds their odds at progress and it additionally improves their very own learning, development, and instruction. This builds profitability in light of the fact that their set-up to work and convey doesn’t require anything exceptional for them to be viable whether they’re at the shoreline or in the workplace.

Weariness is the enemy of productivity, which is the reason the best business visionaries are never exhausted. They make it a habit of being open and inquisitive about everything. This interest keeps them posing inquiries and creating thoughts for what they’re subsequent stages will be. States del Vecchio, “Since successful entrepreneurs stay open and inquisitive, it is difficult to deplete their imaginative repositories. They generally have some little thought they are anxious to investigate sometime in the not too distant future.”

It’s possible for anyone, with the right motivation, to become a successful business leader. It takes perseverance, determination and vision, and can be accomplished by following the habits already laid out by others.

About Michael Alfred Del Vecchio

Michael Alfred Del Vecchio is a decorated veteran of the US Armed Forces who launched his own career in finances and accounting after completing his military tour of duty. He is behind several successful international businesses and has helped hundreds of individuals with their financial planning over the years.

Michael Alfred Del Vecchio
Michael Alfred Del Vecchio
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Source: EIN Presswire

Infotools names new Regional Engagement Director for North America

Keri Vermaak, Infotools

Keri Vermaak rejoins Infotools team to serve in pivotal client relationship role

Keri Vermaak has a proven track record with Infotools and other industry firms, where she has showcased her skills in navigating a global landscape and ensuring customer success.”

— Horst Feldhaeuser, Group Services Director, Infotools

AUCKLAND, NEW ZEALAND, June 17, 2019 /EINPresswire.com/ — Infotools, a global leader in market research analysis solutions, announces that Keri Vermaak has been named as Regional Engagement Director, based in Atlanta, Georgia. Vermaak, who previously worked with the company for more than a decade, has recently rejoined the Infotools team. She will be leading international market research initiatives for the company’s key clients.

“Keri's depth of experience creating excellent client experiences makes her a perfect fit for this role,” said Horst Feldhaeuser, Group Services Director for Infotools. “She has a proven track record with Infotools and other industry firms, where she has showcased her skills in navigating a global landscape and ensuring customer success. Having her in this role for our vital client relationships will be a great benefit to everyone on the team.”

Prior to this role, Vermaak served as Senior Manager of Account Services for Infotools until 2018. In this position, she worked with Coca-Cola on brand tracking and shopper insights, Georgia Pacific on various consumer studies and Carter’s on brand tracking. She also provided onsite analytics support and training to a variety of US-based brand and agency clients. Most recently, Vermaak worked as Customer Success Manager for marketing intelligence firm, Numerator (InfoScout).

About Infotools
Infotools is an award-winning software and services provider, with particular expertise in processing, analyzing, visualizing and sharing market research data. The company offers a powerful cloud-based software platform, Infotools Harmoni, which is purpose-built for market research data, together with the services of data experts who can drive research design and management, data design and organization, and insights discovery, analysis, visualization and reporting. Established in 1990, and with a presence in the US, Europe, South Africa and New Zealand, Infotools works with some of the world’s best-known brands, including Coca-Cola, Orange, Samsung and Mondelēz, as well as boutique and large research agencies such as MDI, Nielsen and Ipsos. For more information, visit www.infotools.com or follow on Twitter @infotools.


Marie Melsheimer
Campbell Consulting
email us here

Source: EIN Presswire

Reichen Kuhl Attends the 2019 Service Academies Global Summit

Reichen Kuhl

PLAYA DEL REY, CALIFORNIA, USA, June 17, 2019 /EINPresswire.com/ — Reichen Kuhl is an Air Force Academy Graduate, and, as the CEO of his company LeaseLock, earned an invitation to the 2019 Service Academies Global Summit (SAGS). The summit is an annual nonprofit event that gathers all five U.S. service academies to network, build friendships, learn about leadership development opportunities and more.

As CEO of LeaseLock, Reichen Kuhl represents the exact type of professional that is expected to lead the Service Academies Global Summit each year. Earning an invitation to the 2019 event, he supported the nonprofit in its effort to build up the community around the U.S. services as well as share insight on his own professional development.

The summit gathers proven leaders from across the country to engage and create relevant connections with attendees from all service branches. Leaders represent NGO/nonprofit sectors, business, government, and military, and they promote important conversations and create opportunities for all attending. Professionals such as Reichen Kuhl provide actionable learning, networking opportunities, thoughtful discussions and potential for collaborations within the group.

In the past, the event has been described as a transformative experience that strengthens the bonds shared between attendees and encourages them to become better leaders and more impactful members of society.

“At the Summit, the shared bond between members of the U.S. services unites attendees, and the opportunities they encounter and relationships they build inspire them to be more thoughtful, effective leaders in the world,” says Reichen Kuhl.

The annual event is organized by alumni from all five U.S. service academies to ensure a comprehensive and worthy lineup of presenters each year. It serves as a professional refresher that helps attendees connect with other professionals, promote fellowship, and encourages them to continue development after service. The Global Summit caters to what’s collectively called the “super-community” of graduates worldwide from the five U.S. Service Academies.

The summit creates real opportunities for attendees by sticking to a few core values: fellowship, by forming new friendships and opportunities for collaboration and engagement among graduates; professional development, by exploring emerging trends from different sectors and discussing relevant issues with keynote presenters; and service, by inspiring attendees to reflect on their lives and identify new ways to contribute to the betterment of society.

“The discussions we have at our summits are thought-provoking and empowering,” says Reichen Kuhl. “We learn how others have succeeded professionally with almost identical backgrounds to our own, from the same alma maters with the same missions in mind. It creates lasting solidarity among our men and women of the U.S. Service Academies.”

Far from a simple professional networking event, SAGS delivers a respite from the busy activities of everyday life and inspires and engages alumni on a uniquely personal level. The event fosters new leadership and encourages all attending to strive to be the best versions of themselves.

Reichen Kuhl is formerly known as Reichen Lehmkuhl, whereas he and other members of his family shortened their last name to “Kuhl” in 2014.

Caroline Hunter
Web Presence, LLC
+1 786-551-9491
email us here

Source: EIN Presswire

Ann Marie Puig on How a Small Business Can Compete Against Large Companies

Costa Rican longtime entrepreneur and philanthropist discusses how a small business or startup can compete against larger, more-established organizations.

SAN JOSE, COSTA RICA, June 17, 2019 /EINPresswire.com/ — Moving into another city or occupation can be overwhelming – the problem of discovering a new place to live, the worry of moving individual things and, most particularly, the general population or city tolerating another person probably won’t please. The equivalent applies to private companies that are expanding into an industry already full of larger competitors. For a small business owner, finding the right niche can be a time-consuming endeavor, but will also be rewarding when it’s found. Costa Rican business leader and philanthropist Ann Marie Puig shares some of the secrets on how a small business can compete with these larger organizations.

Small companies need to become singularly focused on a selected market segment. To contend and beat greater adversaries in the business, entrepreneurs have to concentrate on their essential customers, which, for example, can be a particular demographic or the college crowd. Explains Puig, “Understand, and marketing to, a basic segment will pave the way for quicker sales and more marketing revenue, which will help the business to continue to grow.”

By focusing on a particular market, small businesses have the option to establish a following, help sales go through the roof and see major growth explosion. If you’re beginning a business in a market that has established contenders, you have to find a niche and conquer it. Dig further and find undiscovered subcategories in your market, pitch to those consumers and watch the business grow.

The reason someone gets into business is to solve a problem perceived by consumers. Once you establish yourself as the solution, attack with everything you have – grab a competitive angle and showcase it. Narrate your story to the client – without trying to sell it – and create an edge that will resonate with consumers – the reason you began your business, the value of your product or service or even how your solution tackles the problem better.

In connection to entrepreneurs, you have under 8 seconds to persuade a client about your products. A website should pop and catch the consumer’s eye, enabling them to comprehend your items or business. Says Puig, “Plan your site to make significant guarantees about your items and experience them. With a laser-focus on client base, your products or services ought to be intended for your clients; they should convey an important guarantee and experience which is totally new and not quite the same as your rivals.”

One tremendous bit of leeway of being a private company is the capacity to associate with clients legitimately expelling the bottlenecks and administration of bigger organizations. Making space to convey better encounters and surpass client desires. Puig adds, “Your capacity to react to emails, send manually written notes of thanks and understand objections brings about astounding client encounters, which yield more clients through informal advertising, online audits and web-based life channels.”

For a private company to endeavor and win rivals in an industry, the above techniques ought to be connected to a showcasing spending plan and time span to quantify viability and ROI.

About Ann Marie Puig

Ann Marie Puig has been a distinguished Consultant, Assistant Controller, Accounting Manager, Director of Accounting and Finance and Chief Financial Officer for almost 20 years. She is bilingual in Spanish and English and has a reputation for accurate, clear and concise record management in month-end closings, accruals, reconciliations, AP, AR and JE, as well as superior human resource skills. She is extremely knowledgeable in current technology, eCommerce and a variety of Industries.

Ann Marie Puig
Ann Marie Puig
6075 4793
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Source: EIN Presswire

Jose Duarte Provides Insight on How to Market to Millennials

Costa Rican businessman and entrepreneur provides some important tips on how to successfully market an eCommerce business to the millennial generation.

SAN JOSE, COSTA RICA, June 17, 2019 /EINPresswire.com/ — Just the word “Millennials” is sufficient to create confusion or fear in the minds of even the most experienced marketers. Regardless of whether millennials are cutting down fast-casual chain restaurants, reclassifying the very presence of shopping centers, or spending an exorbitant amount of cash on avocado toast, they seem to frustrate entrepreneurs and entrepreneurs. However, it doesn’t need to be that difficult. Once a marketer understand the millennial segment, it’s much simpler to market to the group and long-time entrepreneur Jose Duarte sheds some light on how to target 22- to 37-year olds.

The size of the millennial age sector implies that your advertising methodology will depend more on the normal age of your present clients. This is the reason it's even more critical to know your market all around, instead of chasing down another segment of clients dependent on their socioeconomics or spending power alone.

Explains Duarte, “Search for specific qualities inside your image's center clients—just as in what you're selling. For instance, in the event that you possess a top of the line apparel boutique, chances are you won't have any desire to tailor your advertising informing to 20-year-olds who can't bear the cost of your products. In case you're selling extraordinary, idiosyncratic mobile phone cases, you're not going to get huge amounts of requests from individuals who are nearer to their 40s than their 20s.”

When you have a more grounded comprehension of who your client is inside the more extensive millennial class, you can begin to target them where they live. For most, this implies finding your group of consumers through advanced and Internet-based life promoting. Also, as enticing as it might sound to make a one-estimate fits all computerized showcasing system for recent college grads, there's significantly more to it than that.

It’s also vital to see how your clients are going to your organization's site or professional resources on Google, Yelp, and other survey locales. The majority of these sites offer investigation and statistic data, which can enable you to make sense of who's searching out your organization. Furthermore, you could do more regrettable than setting up Google Analytics for your organization's page, which will open up a huge amount of client data about how, and even who, visits your site.

Nothing appears to be more false than brands that attempt to stay aware of patterns, slang and the passing crazes of more youthful consumers. This isn't to propose that you shouldn't make a voice for your organization that is interesting and fun – the opposite is true. Asserts Duarte, “You'll need to build up a personality for your organization. Don't hesitate to create one that matches the ‘personality’ of the business; however, simply ensure you don't attempt to be something you're definitely not. It'll be obvious.”

Each organization can profit by having a web presence. In case you're in retail, B2B, or B2C situations, you'll likely benefit more from a digital-first model. At the very least, you can enhance your physical business by giving clients a chance to purchase on the web. Best case scenario, you may even have the option to widen your client base to different areas and states by posting items on the web and delivering your merchandise at aggressive rates.

One thing that millennials like is simplicity. Basic communication, straightforward encounters and no hassle. This age went through a portion of its time on earth in the pre-Internet age, so it recollects what things resembled before the appearance of the web. Furthermore, having encountered life when the delights of web-based shopping, banking, and bill paying appeared, it's difficult to deliberately go through cash with organizations that don't make it easy to complete a purchase.

Ultimately, selling to millennials comes down to one principle. Explains Duarte, “Selling to millennials means making the process easy. Establish a few ideal choices for your products, create an outstanding website and customer service and build an easy-to-use eCommerce portal. Millennials want as few steps as possible, and offering this will help you find success.”

About Jose Daniel Duarte

Jose Duarte is originally from Heredia, Costa Rica. He has been an entrepreneur and business owner for more than 20 years, and divides his time between his existing operations and researching new possibilities in which to invest. When he's not dedicating time to his businesses, he spends time with his supporting wife and two children.

Jose Daniel Duarte
Jose Daniel Duarte
6085 4686
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Source: EIN Presswire