JM Internet Group Announces Revised of Best Books on SEO (Search Engine Optimization) for 2021

Books on SEO, Social Media Marketing, and Google Ads

Produces much-read lists of the best books on digital marketing, and as online marketing grows, so does the demand for curated lists of the best books on topic.

SEO is increasingly an obligatory part of digital marketing.”

— Jason McDonald

SAN JOSE, CALIFORNIA, UNITED STATES, February 26, 2021 / — The JM Internet Group, a leader in books and online learning on Google Ads (AdWords), Social Media Marketing, and SEO (Search Engine Optimization), is proud to announce its 2021 update to its list of the best books on SEO (Search Engine Optimization) for 2021. The company produces much-read lists of the best books on digital marketing, and as online marketing grows, so does the demand for curated lists of the best books on the topic.

“SEO is increasingly an obligatory part of digital marketing,” explained Jason McDonald, director of the JM Internet Group. “Our newly updated book list on SEO contains those books which we reference as best-in-class manuscripts to dominate the search engines.”best books on search engine optimization for 2021

The new list of best books on SEO for 2021 can be found at The book list is updated twice each year to reflect new and bestselling books on Amazon on search engine optimization. It should also be noted that the JM Internet Group’s own SEO Workbook 2021 is featured on another popular list of best-selling and top-rated books on SEO at

BEST BOOKS ON SEO: Search Engine Optimization Explained

Here is background on this release. The JM Internet Group is an innovative publisher of books by its director, Jason McDonald, on digital marketing including books on SEO (Search Engine Optimization). SEO is the art and science of propelling a company to the top of search engines such as Google, Bing, and Yahoo. It has aspects of not only how to build a website but also how to build links and social authority. Another element is how to build landing pages that convey relevant content to users. And still a third element is the use of metrics programs to analyze what’s working and what is not. The new list of best books helps avid readers educate themselves on this continually changing topic. It should also be noted that Jason McDonald, the author, is a recognized expert witness in SEO and that information can be found at


The JM Internet Group provides SEO, Social Media Marketing, and Google Ads training and courses for busy marketers and businesspeople. Online search engine optimization training helps explain keywords, page tags, link building strategies and other techniques needed to climb to the top of search engine rankings for Google, Yahoo, and Bing. The teaching methodology is hands on, with live examples and discussions, taught from the convenience of each student’s computer. In addition, the company publishes books on digital marketing.

Lee McDonald
JM Internet Group
+1 415-655-1071
email us here

Source: EIN Presswire

CREAN Inc. celebrates historic Mars Rover ‘seven minutes of terror’ footage

The EDL camera system worked perfectly—you can clearly see all the important EDL sequences in color on the stunning video that NASA released.”

— Dave Sherry, Mechanical Engineer at CREAN, Inc.

AUSTIN, TEXAS, USA, February 26, 2021 / — Aerospace engineering and Smart Factory solutions consulting firm CREAN, Inc. celebrates the successful recording of NASA’s Mars 2020 Perseverance Rover landing. The landing occurred on February 18, 2021 in Mars' Jezero Crater. This recorded landing marks the first high-definition footage of atmospheric entry, descent and landing on another planet.

As a long-time supplier to NASA’s Jet Propulsion Laboratory (JPL), CREAN welcomed the opportunity to participate in this historic launch. The data collected by the video will provide critical information for future missions and design features.

CREAN, Inc. Mechanical Engineer Dave Sherry supported the testing at NASA’s JPL prior to launch. Sherry’s participation included work on PIXL and SHERLOC (two types of spectrometer systems that can spot biosignatures) as well as a set of EDL cameras, microphone and recording system. The system successfully recorded the “7 Minutes of Terror” that take the vehicle through aerobraking, parachute descent and then the powered descent with the rover on a “sky crane.”

“We always hope for the best and expect success on the NASA robotic missions because of JPL’s great track record, but I was still dumbfounded by the success of the Perseverance landing on Mars,” Sherry said. “The EDL camera system worked perfectly—you can clearly see all the important EDL sequences in color on the stunning video that NASA released.”

Materials & Processes (M&P) Engineering expert and former Boeing Associate Technical Fellow, Lynn Long, was present at JPL to witness the historic landing footage. Long was leading the team at JPL that upgraded the white thermal paint on the rover to a less brittle formulation compared to prior missions.

“It was absolutely thrilling to be at JPL when this event happened and to see the telemetry feed first-hand,” Long said.

Additional team members include former Boeing Chief Engineer and subject matter expert on spacecraft payloads and antennas, Rick Roberti, who supported the frequency synthesizing landing radar that helped Perseverance make the extraordinary and safe landing; and Bob Burns, former Boeing technologist and leader with expertise in spacecraft structure, mechanisms, and deployable structures, who, among other projects, helped to repair a last-minute, slight structural issue on the rover. Burns also observed the rover vibration test at JPL’s much heralded Environmental Test Laboratories (ETL).

CREAN, Inc. provides hands-on aerospace engineering services and Smart Factory transformation solutions that improve the economic and production operations performance of manufacturing organizations. By combining engineering talent from the aerospace industry with leading Smart Factory specialists, CREAN implements proven Smart Factory processes and technologies that will outperform all competition, and helps companies adapt to changes to remain competitive in the U.S. and world markets. CREAN is a Woman-Owned Small Business (WOSB) for U.S. government contracting purposes as well as the manufacturing industry sector. The firm is located at 1200 Lakeway Drive, Suite 7, in Austin, Texas. For additional information, call CREAN Inc. at (512)-337-6587 or visit

Jay Jones
+1 (512) 337-6587
Visit us on social media:

Perseverance Rover’s Descent and Touchdown on Mars (Official NASA Video)

Source: EIN Presswire

Understanding The Perfect Diamond Engagement Ring

FLORIDA, USA, February 26, 2021 / — ​Now that you have found the one for you and decided it’s time to propose, it's time to get informed. We are here to help you find the perfect diamond engagement ring for the perfect person. Think of diamonds as a symbolic representation of your love for her, so when you’re deciding on a diamond engagement ring, we must make sure that every aspect fits her needs.

In this article, we will guide you through the different aspects of buying the perfect diamond engagement ring, making you more confident when the time comes to get on one knee.

​First, we must get a general understanding of diamonds and the vocabulary that comes along with choosing them. Diamonds are classified and organized by what is known by the 4 C’s: Cut, Carat, Clarity, and Color.

Cut – This is the shape and the symmetry of that center diamond. We measure this by understanding that “sparkle” in the diamond and categorizing the different shaped diamonds. The better the cut, the more the diamond will shine. No matter if the shape is round, emerald, or pear-shaped, the more precise the cut, the better it shines on her finger.

Carat – Commonly confused with Karat (K) which is a measurement for gold, Carat (Ct.) is defined as the weight of the diamond. One carat is equivalent to 200 milligrams (comparable to the size of ibuprofen). The heavier the stone, the higher its value. But this doesn’t always mean larger diamonds are better than smaller ones.

Clarity – Clarity is a factor that can either make or break the diamond on an engagement ring. Clarity is defined as the measure of the imperfections inside of the diamonds. Since diamonds are natural stones that have been deposited from the Earth as early as 900 million years ago, we assume most diamonds will have some imperfections within the facets of the diamond.

Diamond Engagement rings must have very good clarity. Unlike diamond stud earrings, engagement ring diamonds are often observed up close as people bring the hand up to the light to see them. Meaning, if a diamond engagement ring has a very bad clarity, the imperfections can be observed even with a naken eye. The closer the diamond is to having no imperfections, the more valuable it is considered.

Color – The perfect diamond is considered one that obtains no tint or color, like a drop of water. The clearer the stone, the higher the quality. Colored diamonds are often considered less valuable.
But, in recent years its become popular for consumers to lean towards accessorizing their Diamond Engagement Rings with colored diamonds. It is essential to know what she’s interested in. Will she appreciate colored stones or is she a classic diamond ring type of girl?

Most people can not look into a diamond and classify these four Cs. It is also hard to go into a jewelry store and trust them to grade the stone themselves, especially if the ring is an estate piece. So it is essential to check if the seller has a verification process from a third-party gen laboratory that can confirm the information that you are being sold.

One of the most reliable sources of information on diamonds and other precious stones comes from the Gemological Institute of America (GIA), a non-profit organization. The GIA verification is the highest level certification in the Nation, as they do not sell products but only grade them and track their origin. So when deciding where to buy, make sure you make ask if they have a stone certification process.

As noted earlier, diamonds have been around for close to a billion years on Earth, and there is no such thing as two identical natural diamonds. The number of miles these diamonds have crossed to get to her finger makes the story even better.

This is where estate diamond rings can play an important role when deciding to buy. Like new cars, engagement rings at retail stores lose their value the second they step outside the shop. So when your budget is set, you must make a decision whether or not you want the ring to be new or estate. A new ring may seem like the better option but with an estate ring, you are getting a greater value.

Now that we have the basics down about diamonds, we will focus on the different questions you must ask before purchasing a ring. What kind of setting will she like? Is she allergic to any metal? Will she want yellow gold, rose gold, white gold, platinum, or sterling silver setting?

Does she want a minimalist style ring with only a center stone? Will she want accent diamonds or diamonds all around the band? These are all questions you will be asked by an engagement ring concierge, so make sure you come in prepared!

Media Manager
Gray & Sons Jewelers
+1 305-900-4531
email us here

Source: EIN Presswire

Ohio Citizen Proposes Uighur Genocide Stamp to Sen. Sherrod Brown

U.S.P.S. Postage Stamp

Stamp would publicize mass campaign of genocide, rape, and cultural destruction by China against Muslim minority.

CLEVELAND, OH, UNITED STATES, February 26, 2021 / — An Ohio citizen has sent a proposal to Sen. Sherrod Brown, D-OH, for the U.S. Postal Service to issue a stamp protesting the ongoing genocide that the government of China is enacting against the minority Uighur Muslims in the Xinjiang province of that country.

China is being accused of incarcerating and “re-educating” millions of ethic Uighurs (Uyghurs) in concentration camps in the Western province, forcing millions into slave labor; enacting a campaign of mass rape, forced sterilization and abortion; creating a surveillance state where Uighurs are tracked and photographed 24-hours a day; and eradicating the Uighur culture by persecuting its intellectuals, bulldozing its mosques, and preventing the practice of the Muslim religion.

Although Congress has passed measures in protest of this genocide, and both the Pope and the Dalai Lama have condemned it, nothing seems to be able to stop the Chinese from their campaign of genocide –which, despite massive evidence, they deny.

“The only thing left is for U.S. consumers to organize en masse and refuse to buy Chinese-made products in protest, and this effort could best be kicked off by the creation of a Uighur stamp,” said Jeff Barge, president of Cleveland-based communications firm Lucky Star Communications, who came up with the idea. “That would be the only thing China would be truly afraid of.”

According to reports, it is Chinese President XI Jinping personally who is organizing this genocide and mass rape.

“According to articles in the New York Post, Pres. Joe Biden has no plans to make any moves to stop this genocide, and considers it to be a “normal” practice of Chinese society,” said Barge.

“We have stamps representing everything from Scooby Doo to snowflakes, why not one to protect the Uighurs from extermination?”

According to a study by the Australian Strategic Policy Institute entitled "Uyghurs for Sale," at least 83 countries from around the world have been using Uighur slave labor to produce products they sell in Western countries. Those include Nike, Adidas, Abercrombie & Fitch, Calvin Klein, Cisco, FILA, Gap, General Motors, H&M, Haier, Hart Schaffner Marx, Jaquar, L.L. Bean, LaCoste, Land Rover, Tommy Hilfiger, Uniglo, Victoria’s Secret, Volkswagen, Zara and Zegna.

Shamefully, both Coca Cola and Apple have lobbied the U.S. Congress against a bill protecting the Uighurs. The National Basketball Association (NBA) has also kowtowed to the Uighur genocide campaign in return for market access.

Sen. Brown has previously expressed his horror at the actions of the Chinese. In a letter he sent to Barge in 2019, he wrote:

Dear Mr. Barge:

Thank you for your letter concerning human rights violations against the Uyghurs in Xinjiang, China. I appreciate hearing from you.

I am deeply disturbed by reports of the systematic oppression of Uyghur minorities by the Chinese government. I have consistently advocated for human rights as one of our top priorities in foreign policy. Religious liberty, freedom of speech, and freedom from slavery or servitude are fundamental rights for Americans – as well as universal human rights. No individual should be persecuted for exercising these basic, fundamental rights.

In September 2018, Human Rights Watch uncovered evidence of a comprehensive effort by the Chinese government to arrest, imprison and torture Uyghur minorities. The report also revealed measures implemented by the Chinese government to track, record, and mass surveil the Uyghur population. Uyghurs have reportedly been detained against their will, and subjected to physical and psychological abuse in "reeducation camps." UN human rights commissioner Michelle Bachelet requested permission from China for UN monitors to inspect the alleged camps and that request was rejected.

I have been a longtime supporter of Uyghur rights. In 2009, I introduced a resolution calling for the end of the cultural, linguistic, and religious suppression directed against the Uyghur people. In August 2018, I signed onto a letter to Secretaries Pompeo and Mnuchin asking them to implement targeted sanctions against individuals and entities complicit in the human rights violations against the Uyghurs. In October 2018, I wrote to Secretary Pompeo expressing my concern about rising global authoritarianism around the world, and specifically expressed my concern regarding the suppression of free speech by China towards Uyghur journalists and academics. More recently, in November 2018, I cosponsored the Uyghur Human Rights Policy Act of 2018, a bill that would hold the Chinese government responsible for the gross human rights violations of the Uyghur people. The bill would formally condemn the actions against the Uyghurs and allow the application of sanctions to punish those responsible for these heinous acts.

Please know that I will continue to advocate on behalf of China's oppressed minorities and monitor the situation closely. Should any legislation regarding the Uyghur people or human rights come before the Senate, I will keep your thoughts in mind. Thank you for contacting me.


Sherrod Brown
United States Senator

Jeff Barge
Lucky Star Communications
+1 773-485-3884
email us here

Source: EIN Presswire

Zoic Capital Leads Raise of Additional $3M for HDT Bio Corp.

Funding Will Support Clinical Trials for Revolutionary COVID-19 Vaccine

Zoic has been a true partner to us every step of the way and will continue to help guide HDT Bio by sitting on our board of directors.”

— Steven Reed, CEO of HDT Bio Corp.

SEATTLE, WA, USA, February 26, 2021 / — Seattle, WA – February 25, 2021 – Zoic Capital, a venture firm focused on early-stage medical technology investments, has led an additional $3M in financing for HDT Bio Corp., bringing the company’s total seed-stage raise to $6M. HDT will use the new funding to advance its revolutionary COVID-19 RNA vaccine candidate as well as two immuno-oncology applications.

According to Neal Mody, Managing Director at Zoic Capital, “This is a milestone year for HDT Bio as it transitions into clinical development with multiple assets and numerous market opportunities worldwide. We look forward to watching HDT demonstrate the superiority of its RNA/LION platform across both vaccine and immuno-oncology applications.”

HDT Bio’s founders are world leaders in development of immune stimulants, including both therapeutics and therapy-enhancing adjuvants. One of the company’s core technologies, RNA/LION™, combines formulation and adjuvant ingredients to stabilize and deliver RNA to the immune system to stimulate responses for therapy or vaccination.

“We are excited to close our seed round and to move forward with clinical development,” said HDT Bio CEO Steven Reed. “Zoic has been a true partner to us every step of the way and will continue to help guide HDT Bio by sitting on our board of directors.”

About Zoic Capital
Zoic Capital is a venture firm based in Seattle, Washington that identifies, invests in, and fosters early-stage medical technology companies. For more information, visit

About HDT Bio Corp.
HDT Bio is a biopharmaceutical company dedicated to providing immunotherapies to people around the world, including those in historically underserved areas. The company seeks to harness the body’s immune system to provide therapies that narrowly target the specific areas of the body where they are needed. HDT Bio’s work focuses on oncological and infectious disease applications. More information is available at

# # #

Ann Revell-Pechar
+1 919-909-1097
Visit us on social media:

Source: EIN Presswire

Why Web Security Is Imperative for the Modern Corporation

Think of how much of your company’s daily operations rely on a stable online network to run, and then imagine what would happen if that were to be compromised.

OTTAWA, ONTARIO, CANADA, February 26, 2021 / — We don’t live in the wild west anymore. Modern day robberies aren’t done by masked outlaws who break in take money – they’re done by sophisticated hackers who can rob unwitting companies blind without them even knowing. For any SMB or enterprise corporation, cyber security must be taken extremely seriously, as with the massive integration of tech with the daily operation of corporations, if a system is hacked and taken down, or data is stolen, it can be absolutely detrimental to the company and cost them not only money, but also client trust, which is often worth even more.

Cyber attacks can often be dismissed as a non-issue or something that takes the backburner. Even when a company will hire out a full security team to guard the actual premises, they may take a more relaxed approach to their online security and data protection. The truth though is that a company’s online security needs to be held at the same – or higher – standard as their physical security measures. The bottom is that not only is there as big a threat online compared to physical, but the effects of an online attack can be astronomical, there’s no telling exactly how much damage a hacker can do to a company’s online system or what information they can steal until it happens.

So what can your company do to prevent an online attack?
What if instead of being reactionary with cyber security measures, your company was proactive? There are cyber security agencies that employ their own “hackers” who can test your online system (referred to as Penetration Testing, or pentesting for short) to find any vulnerabilities, and see what data they can extract. They then provide feedback and a plan on what you can do to secure your systems and protect the data.

In addition to seeing what outside hackers can get access to in your system, these penetration testing companies also conduct internal penetration tests which see what information is accessible via an internal attack. To test this, the pentesting company will take the different access levels that each of your employees have and test the internal network to see if there is any additional data that they would have access to that they are not supposed to see. Again, they would then provide a full report of their findings, and a plan to fix any weaknesses in the systems to mitigate the risk of an actual attack.

Just think of how much of your company’s daily operations rely on a stable online network and need access to various programs to run, and then imagine what would happen if that were to be compromised. This is why cyber security needs to be of paramount importance to corporations. With a properly secured network, your company can save time, money, and protect sensitive data and hold onto the trust of your clients and customers.

Anna Anthony
Ideabytes Inc.
+1 613-355-0411
email us here

Source: EIN Presswire

QinetiQ and SMi webinar invite: Overwhelmed by alerts? Prioritising and Rationalising Threat Notifications in the SOC

SMi Reports Webinar on Prioritising & Rationalising Threat Notifications in the Security Operations Center (SOC), hosted by QinetiQ, on 16 April 2021 at 1pm BST

LONDON, LONDON, UNITED KINGDOM, February 26, 2021 / — SMi is proud to announce a free to attend exclusive webinar, sponsored by QinetiQ, on Overwhelmed by alerts? Prioritising and Rationalising Threat Notifications in the Security Operations Center (SOC), on Friday 16 April 2021 1pm BST (2pm CET). This webinar will be led by Nathan Timbrell – Senior Sales Manager, Enterprise Cyber, QinetiQ and Luke Ager – Chief Technical Officer, Cyber Security, QinetiQ.

A Security Operations Center (SOC) will deliver uninterrupted monitoring of an organisation’s IT network, computers, servers, databases, applications, security systems, internet traffic and all other components within the digital infrastructure. Any incidents detected will be investigated and analysed promptly, with alerts raised and immediate action taken to minimise the risk of operational disruption from a potential security breach. An effective SOC is relatively self-contained, is well equipped with the latest monitoring, analytical tools and will be operated 24/7 by a specialist team of highly experienced cyber security professionals.

This is a free to attend webinar. Register at

Hosted by QinetiQ, this free webinar starts at 1pm BST (UK), (2pm CET – Europe) and will look into:
• What kind of organisations need a SOC?
• Key considerations when setting up a SOC
• How your SOC can quickly grow unfit for purpose
• Different cyber SOC strategies for setting alerts and prioritising
• How to regain control of your SOC

This webinar is ideally for individuals who have job title of CISO, Chief Information Security Officer, Head of Information Security, Information Security Manager, IT Security Engineer, IT Director, IT Security Consultant, IT Security Analyst, IT Security, Security Operating Managers, Cyber Security Manager, Cyber Security Director, CTO, Cyber OT Programme Manager, Cyber Security Engineer, Data and Information Manager, Data Governance Manager, IT Security Specialist, IT & OT Solution Architects and anyone who is interested in threat notifications in SOC.

Individuals who wish to join the webinar can register their place at and receive more information.

Interested in hosting a webinar, please get in touch with Sadia Malick at or call on +44 (0) 20 7827 6748

For general enquiries, contact Simi Sapal on +44 (0) 20 7827 6162 or

SMi’s Overwhelmed by alerts?
Prioritising and Rationalising Threat Notifications in the Security Operations Center (SOC) Webinar
Friday 16 April 2021 1pm BST (2pm CET)
Webinar – Online

— END—
About SMi Group:
Established since 1993, the SMi Group is a global event-production company that specializes in Business-to-Business Conferences, Workshops, Masterclasses, and online Communities. We create and deliver events in the Defence, Security, Energy, Utilities, Finance and Pharmaceutical industries. We pride ourselves on having access to the world’s most forward-thinking opinion leaders and visionaries, allowing us to bring our communities together to Learn, Engage, Share and Network. More information can be found at

Simi Sapal
SMi Group
email us here

Source: EIN Presswire

Laura Hammarstrom Awarded Certificate in Event Management by Cvent

Laura Hammarstrom, Founder and CEO of Laura Hammarstrom, CMP, LLC

Laura Hammarstrom

Laura Hammarstrom, the founder of Laura Hammarstrom, CMP, LLC, earns Cvent Event Management certification, adding to her long list of noteworthy achievements.

BENTONVILLE, AR, UNITED STATES, February 26, 2021 / — Laura Hammarstrom is a woman of many accomplishments. After leading global events as the Senior Event and Project Manager in support of Walmart's International President and CEO, she was promoted to an expatriate role in the United Kingdom, eventually filling the position of the Director of Global Associate and Executive Communications for the retail giant.

Her experience working with top executives on behalf of the brand, both domestically and internationally, would eventually lead to Hammarstrom pursuing her own entrepreneurial endeavors. She currently operates Laura Hammarstrom, CMP, LLC, which offers a full suite of global, on-site event management services to clients, including VIP experiences, corporate meetings, international conferences, and more.

The event management certification program — which has trained over 20,000 industry professionals — offers an opportunity for graduates to demonstrate their proficiency and expand their expertise in the areas of marketing, event planning, and hospitality. Managed by Cvent, a prominent figure in technologies for meetings and events, the program has received praise from some of the biggest names around.

The globally recognized certification program requires that participants complete a rigorous exam. If the past year has taught us nothing else, it's that adequate preparation for the unexpected is key.

Given the current environment and the challenges that small business owners like Laura Hammarstrom have faced in recent times, it's more important than ever to recognize the achievements of those who continue to forge ahead and help propel the industry forward by remaining innovative and passionate.

By earning this prestigious certification, Laura Hammarstrom has shown that she is a force to be reckoned with. As she continues down her path of personal and professional development, one can only wonder what other accomplishments lie ahead for this events guru. What is clear, however, is her level of commitment — both to her own success and the success of her clients.

About Laura Hammarstrom

Laura Hammarstrom is a professional event manager, travel director, and entrepreneur with a diverse skill set and professional background, including domestic and international initiatives for Fortune 1 executives, high-net-worth families, and the Northwest Arkansas community. She has spent over 10 years in event management and communications roles at Walmart Corporate. Most notably, she was the Senior Event and Project Manager for the Walmart International President and CEO, the Director of Special Projects in the United Kingdom, and the Director of Global Associate and Executive Communications.

In pursuing her passion for events, she received her Certified Meeting Professional designation and served as the Events and Experiences Manager for the Walton Enterprises Family Office. In 2017, Laura started her own event business, Laura Hammarstrom, CMP, LLC, to provide a comprehensive suite of professional, customer-focused, on-site event management services on a global scale.

Laura Hammarstrom
Laura Hammarstrom, CMP, LLC
+1 479-282-8860
email us here

Source: EIN Presswire

New Survey Reveals 46% of Bronx Residents will Take the Vaccine

The Thinkubator

The Bronx Community Foundation

The Thinkubator and The Bronx Community Foundation conducted a survey of NYC residents on the Covid-19 Vaccine. 46% of Bronxites will take the Vaccine.

BRONX, NY, UNITED STATES, February 26, 2021 / — Bronx, New York: The Think Tank at The Thinkubator under the leadership of Dr. Lessie Branch and The Bronx Community Foundation have conducted a study on the Covid-19 Vaccine. The survey was conducted between February 11 – February 14 of 500 New York City residents utilizing SurveyMonkey’s powerful online survey platform. The survey sought to better understand respondents' knowledge of the vaccine, where they received their information from, whether they would take the vaccine or not, and reasons for their decisions regarding the vaccine. The survey results revealed that 59% of New York City residents will take the vaccine while 46% of Bronxites will receive the vaccine.

Other findings:
57% of respondents had a positive position on the vaccine and have significant information to make a decision about taking the vaccine while 15% had a negative view of the vaccine.
58% report learning about the Covid-19 vaccine from the news while 18% indicated that social media is where they’ve learned about the vaccine.
26% indicated that they would not take the vaccine even if required by their employer to work while 65% indicated that if their employer required the vaccination to physically attend work that they would take the vaccine.
When asked what factors are influencing your decision on whether you will take the vaccine or not? Respondents indicated
46% family
28% friends
37% medical professional
25% history of vaccinations
36% Covid-19 infection and death rates
When asked what concerns did respondents have? 31% repondent the potential side effects of the vaccine while 24% did not have any concerns about the vaccine.

Responses for Bronx residents reveal the following:
35% have a neutral opinion of the Covid-19 vaccine.
54% believe they have enough information about the vaccine to make an informed decision.
60% learned about the vaccine from the news.
46.2% stated that they will take the Covid-19 vaccine.
A large portion of Bronxites stated that family and the Covid-19 infection and death rates are influencing their decisions about the vaccine.

“The results are interesting when comparing and contrasting the Bronx to the rest of New York City residents.” Said Dr. Edward Summers, President and CEO of The Thinkubator. “The Bronx residents have a higher hestiatation rate when asked whether they will take the vaccine or not. Roughly, 13% fewer Bronxites will take the vaccine compared to nearly 60% of New York City residents. This indicates that we need to continue to think about ways to provide factual information to Bronxites.”

Dr. Lessie Branch, Director of The Think Tank at The Thinkubator stated “There is a desperate need for transformational relationships and not simply transactional relationships to overcome the centuries of distrust of people of color in the government and the medical community. Often as it relates to communities like the Bronx, the frame is one where management by crisis is the modus operandi. Things happen in a reactionary manner and the result is shortsighted policy leading to confusion and distrust. While in the instant case of COVID-19 a reactionary response to creating a vaccine is the proper response, that Black and Brown folk, women and communities like the Bronx have been treated as mere transactions for so long and have not had the benefit of trusted and established relationships, there are fewer residents who express confidence in the COVID-19 vaccine. It is my hope that this can be a teachable moment where those who are in power can really extrapolate the importance of establishing meaningful community relationships as a way to advance public goods and positive public outcomes.”

Desmon Lewis, Co-Founder of The Bronx Community Foundation said “With The Bronx being the unhealthiest part of New York State, our residents have been severely impacted by COVID-19. Although the Government moved swiftly in the creation of the vaccine, our community remains skeptical given previous government intervention in these types of situations. It is clear from the survey we executed that it is vitally important that Bronxites, and other residents across the City, are educated and continue to be given the information they need about the vaccine to ensure they could make an informed decision. We look forward to continuing to work in the community to support vaccine education for our Bronxites."

About The Think Tank at The Thinkubator:
The Think Tank at The Thinkubator, launched by Dr. Lessie Branch, Associate Professor of Business at Metropolitan College of New York (MCNY), serves as a hub for rigorous academic, scholarly, and professional research that supports the documentation and evaluation of The Thinkubator activities, seeks to understand The Bronx as a contested, complex urban form, and addresses narratives of marginalized – Black, Brown, Female, and low-income communities. The Think Tank conducts research and analysis, provides youth with a platform to conduct and produce research, and produces policy briefs and reports for public discourse. The Think Tank is part of The Thinkubator, Inc. a bronx-based innovation and workforce development nonprofit organization.

About The Bronx Community Foundation:
The Bronx Community Foundation (Bx.C.F.) is the first and only community foundation in The Bronx, solely dedicated to delivering resources to the diverse, vibrant, and hard-working people of the borough. The foundation's focus is on meeting the shared outcomes of increasing economic security, advancing inclusivity and sustainability, advocating for social, economic, environmental, and racial justice, increasing access to quality education, healthcare, strengthening community resiliency and vitality, accelerating innovation, and supporting generational change throughout. The Bx.C.F. takes a place-based strategic approach toward philanthropy. To make significant progress, the foundation works collaboratively with the community to help develop and advance a community-wide common agenda toward solving challenges. The Bronx Community Relief Effort, the foundation COVID-19 program, supports effective, on-the-ground operations that are focused on meeting the most essential needs of The Bronx community. This includes filling gaps in public financing and broader grant programs. For more information, visit and

Edward Summers
The Thinkubator, Inc.
+1 347-468-6621
email us here

Source: EIN Presswire

The Fundamentals of Yield Management & Dynamic Pricing

Yield management finds the optimal balance of supply and demand, where the price perfectly meets the demand.

Yield management finds the optimal balance of supply and demand, where the price perfectly meets the demand.

Finding that sweet spot where your price perfectly matches the demand is when your rates will “yield” the most amount of sales and revenue.

Even if we hired a full-time person to set rates, we couldn’t post hundreds of rates multiple times a day or analyze the results the way Smarking’s dynamic pricing does.”

— Rick West, CEO of Millennium Parking

SAN FRANCISCO, CALIFORNIA, UNITED STATES, February 26, 2021 / — What’s Yield Management?

Yield management is a variable pricing strategy based on the principle of maximizing the revenue from a fixed, limited resource. It finds the optimal balance of supply and demand, where the price perfectly matches the demand. This is the sweet spot where your rates will “yield” the highest number of demand at the highest possible price. If you order an Uber at three different times of the day – you’ll get three different rates, depending on the number of cars available (supply) and the amount of people who requested a ride (demand). That is a yield management pricing strategy.

Yield Management and Parking

Yield management pricing strategies work best when the following conditions are met:

– Inventory is perishable
– Product is sold in advance
– Demand fluctuates

Industries where yield management strategies work well include: ride share, hotels, airline, and parking. All have a fixed amount of inventory that needs to be priced based on the demand and the remaining amount of inventory available. If a can of soda is on the shelf one day and sold the next day – there is no loss. Whereas, a parking spot is open all day – that revenue is lost forever, making yield management strategies vital in parking.

Traditional Pricing Strategies

For decades, the pricing of parking inventory has been largely based on: competition, location, and historical performance. It does not consider the demand of the market nor does it price inventory appropriately given the remaining daily supply. Typically, prices are updated yearly, seasonally, or at best – monthly. It is a slow and time-consuming process that is inefficient and leaves thousands of dollars on the table monthly. In today’s world, since this process can be automated, companies that rely on traditional pricing methods will soon find themselves edged out by the competition.

The Mobile Movement in Parking

It’s estimated that about 30% of traffic is caused by drivers searching for parking. To reduce the congestion and stress that comes with looking for an available spot, the demand for parking reservation apps is growing, and now more than ever, commuters are reserving their space before they leave their home. Overall the U.S. is behind the curve in terms of adopting mobile reservations, currently under 20%. In China, over 90% of parking transactions are processed online. Currently, the US parking market is a $131 billion dollar industry and is only growing. It’s estimated that within the next 10 years, more than half of all US parking transactions will be completed digitally. The direction of the parking industry is clear – it’s critical to expand your parking operations to online channels. Your competitors will continue to improve their online presence and shift parkers away from your facilities. Behaviors are changing – commuters are searching and securing spots before they go.

Do Online Sales Channels Cannibalize Transient Traffic?

One of the major hesitations operators have with online reservations apps is the perception that the online traffic is taking away, or converting, their transient visitors. However, after a year and hundreds of thousands of transactions, the data consistently shows a neutral impact on transient demand. Most drivers have their preferred method of parking – either drive-up or pre-paid reservation. Visitors that prefer to just drive-up continue to do so, and those who use reservation apps, consistently use the app when visiting new or repeated locations. It’s very rarely the case that drivers check and compare both options. By opening up spaces on an online sales channel, you’re simply allowing a new segment of visitors to find your garage.

A recent doctoral study by Todd Tucker, SVP of Market Development at Arrive, showed that online sales channels proved to create additional demand parking. The study was conducted at 30 parking locations, over the course of 180 days, totaling 5,400 total observations.

Results Of The Study Indicated That Online Sales Channels:

– Contribute a significant amount of revenue contributor to brick-and-mortar facilities
– Improve revenue per space
– Attracted new commuters
– Do not cannibalize the demand of transient parkers

Implementing Yield Management in Your Parking Operations

To effectively implement a yield management strategy, you need to have an idea of how changing the pricing will affect the demand for your product.

– High demand = higher price to optimize the revenue opportunity
– Low demand = lower price to encourage and increase demand

But by how much?

How high can the rate increase before the cost makes commuters turn away and returns diminish? To determine this, it’s important to monitor the change in the number of transactions after a rate change has been implemented. You can take the percentage change and divide it by the percentage change in price. The challenge with this approach is that it’s virtually impossible for a human to do this fast enough to keep up with the rapidly changing demands of the market. Now that demand data has become available, parking operators can enable and automated a true demand-based pricing approach.

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Sarah Ortega
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Source: EIN Presswire