Advisory Concept Evolvers: Social Media Marketing Tips for Law Firms

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ACE Law Firm Marketing Guide

Using Social Media Ads Efficiently in Legal Marketing Can Gain New Clients Inexpensively.

So often in life, things that you regard as an impediment turn out to be great good fortune.”

— Ruth Bader Ginsburg, US Supreme Court Justice

PHILADELPHIA, PENNSYLVANIA, UNITED STATES, August 23, 2019 / — Social media has become an addiction. Many law firms and law practices are beginning to understand the high quality referral source that social media and social networks provide for garnering new business. In essence law firms must employee social media marketing strategies to obtain new clients. Social media marketing and search engine marketing are vitally important to people that need legal services help.

No matter where you are, even in movie theaters we have our mobile device in hand while we check different social media platforms and we are doing that at least five times a day, for personal and business reasons. The main reason we use social media is to check up on friends and family. It's also used to do product/service research (e.g., a friend needing a lawyer). Social media is fast becoming the equivalent to word of mouth advertising for legal practices. It is our lifeline to what is trending now. It makes sense to use social media as a marketing tool. It's inexpensive, and you can pinpoint who you are trying to reach. For example, if you are a family law practitioner, you may not want to target your advertising towards men in their late teens or early twenties. They most likely are not your target audience.

Each social media platform provides digital marketing tools of varying levels. Using these tools allows law firms to pinpoint and target who is seeing your various ads, and it is not that difficult to use or control. With SMM, you can reach your targeted demographic, and you can do it in a way similar to word of mouth advertising.
Social media marketing (SMM) needs to be a core part of any law firm marketing plan or strategy. Bidding on keywords for Google's search engine is much more expensive than boosting the reach of social media posts or placing targeted ads on platforms like Facebook.

But which social media platform is worth using in your law firm's marketing efforts? How can they be used to get the attention your law firm deserves?

The major social platforms are Snapchat, Facebook, Pinterest, YouTube, Instagram, Facebook Messenger, Twitter, and LinkedIn, and depending on the law firms area of practice, one platform may be better than another. For example, business groups on LinkedIn may be more desirable than a group on Facebook. But if you are looking for local businesses, Facebook ads may be a better bet.
Many users of social media believe that each platform has one primary or specific purpose. The majority of the social media sites can provide marketing opportunities for the legal industry. Instagram is for sharing images, and Facebook pages are for social networking. Infographics, tweets, videos, hashtags are easily used on and entwined with your social media presence. But the industry is changing, and the platforms are starting to overlap.
By example, if you wanted to live stream an event, you can choose from Facebook, Instagram, and Snapchat. Each platform has a significantly different user base, and you need to make sure that you are targeting that base with the right social channel.

Most law firms, partnerships, and sole practitioners should be using at least three of the many channels available with social media.

Your marketing plan should segment the various platforms depending on your firm's target market. For instance, if you want to reach Mom's and Dad's Facebook may be a better choice than Snapchat. Conversely, if you want to reach preteens or teens, then Instagram and Snapchat may be a better choice. You must look at the users and the demographic data to guide you as to where your ads or campaigns will be found, shared, and engaged with on social media.
An effective marketing plan sure you select the platforms that match your brand and targets the demographics you are going after.

In the world of online marketing and social media management, getting people's' attention comes down to content and video. For many businesses, it is ads that are fueling and driving growth. Ads are everywhere on our phones, our notebooks, computers, and devices. Pay-Per-Click (PPC) advertising shows first when performing any electronic search on the major search engines. These ads work, but depending on your city or town and practice area, they can be extremely costly.
When compared to most forms of advertising, social media advertising is relatively inexpensive. You can also use a boosting feature on some social platforms that allow more people to see what you are sharing on social media. Boosting helps build brand awareness, which you will not get with PPC. Paid ads on social media generally have a decent ROI because they work; they deliver results.
Since LinkedIn targets business professionals and is really good at it, your law firm should have an optimized company page on it. No matter if you run a big law firm or a small firm, your online presence is enhanced by a LinkedIn company page.
Create the Perfect Social Media Ad
The goal of a social media ad is to gain real followers, clicks, phone calls, prospective clients, and website traffic for your law office all by connecting to your audience. If people in your target market find your ads annoying, they aren't doing their job. And these followers can significantly improve your brand by mentioning it in their posts, creating a referral network on some of the highest-trafficked websites throughout the entire internet. And when your brand is mentioned in a post, it's another way of increasing your SEO. So, how do you create one that produces measurable results? Here are some marketing ideas that will help.

Value – Let's face it; people want something in return for their loyalty. Give prospective clients something of value! Remeber, the number one item that every ad must contain is truthful information on the topic being searched. Whether you are using PPC ads on Google AdWords, paid ads on Bing, Twitter Ads, or YouTube – provide information that is useful to your audience. If you are a bankruptcy firm, provide tips on filing a Chapter 7 bankruptcy, If you are a PI attorney, create a video on how to file a personal injury claim. This is useful information and costs you almost nothing to develop and make available.

Authentic – Peoples' radar for fake news has gotten sharper in the past few years. If they find a trustworthy source, they will share it.

Small law firms can really make a mark with potential clients by showing authenticity on social media. Large firms may not be as nimble as smaller firms or solo practitioners, and they usually come off that way on social media.

Your target audience also wants to see or read about someone who is genuine. This is easily done through storytelling. If a person talks about what happened to him or her and the outcome, it carries more weight than attorney talking about a recent case. Past clients, their testimonials, and reviews are an essential part of the process.

Available – Potential clients love it when they get a response (a genuine response) from a post, especially if it's from someone they admire. This is key for companies striving to improve their brand. If you reply to a person's question, it will most likely be shared. Thus, you'll expand your market reach.

Listen – This piggybacks with availability. People are more likely to use a product or service after interacting with marketing content. You need to "listen" to what your users and target market are saying on social media to understand their buying behaviors.

Images – People love pictures! Using images on Twitter, along with traditional text, will increase your ROI. You can share the ad on Twitter without leaving the platform.

Contests – Entice potential clients and your target market to take a survey and provide a reward for doing so. Sponsor a contest that helps a charity. If you are an estate planning attorney, offer a simple will up as a prize. Offer a two for one special. Don't forget to promote any contest or survey during the campaign regularly.

Blend – When creating paid content, it's well worth it to blend it into walls, feeds, and timelines. The ad should feel organic to the user. Oh, and don't post the ad too frequently; this will annoy potential clients or users.

Transfer – The majority of social media is viewed on cell phones. The ad should easily connect to landing pages on a law firm website. This is where the user has considered your product or service and wants to know more. Thus, being able to get to the landing page on your firm's website quickly is crucial in moving from consideration in your social marketing funnel to transaction.

Social media is the new frontier in display advertising. Yet, it does use similar methods from traditional advertising, such as testing and changing the creative.
Social media ads produce prospective clients at a faster pace than relying on content and backlinks alone to drive potential clients. Social media advertising platforms do not rely on the same SEO work.

If your social media advertisements are not producing the results you were expecting, go back to the drawing board. Change the social media ad format. There are several ad formats on each platform (i.e., Facebook). You can tweak the ad by replacing some text (e.g., keywords) or an image. Also, think about changing the number of times or the time of day that you post on a particular platform. A social media expert can help you with this.
Getting your Social Media Ad Right

Advisory Concept Evolvers, ACE is owned and operated by Mary Ann Fasanella, who has 30 plus years working with small to medium-sized law firms. Mary Ann is well known in the local bar association for her marketing skills, law firm expertise, and her devotion to her clients.

Mary Ann Fasanella has consulted with law firms about social media marketing strategies and has directed many campaigns for attorneys looking to be found on Google and the various social media channels.

She will tell you which legal directories, (think AVVO or the Martindale directory) that your firm should consider. Fasanella will tell you where should or should not be placing your advertising dollars. Not all directories are truly valuable for garnering potential clients.

Advisory Concept Evolvers is a full-service marketing agency and provide a full range of law firm marketing services, including social media marketing and ads, digital marketing campaigns, web design, email marketing online reputation, online reviews management, and new content marketing.

Advisory Concept Evolvers is a boutique law firm marketing company located in Philadelphia, PA. ACE has the proven know-how, successful client case studies, and potent lead generation tools to get you results. ACE excels at delivering high performing law firm marketing plans.

If you are interested in learning more about a well-rounded digital marketing plan or social media strategies and best practices, contact Mary Ann Fasanella directly at 215-510-2167.

Mary Ann will provide you with a complimentary 45-minute consultation. Call Mary Ann Fasanella directly at 215-510-2167 or contact the firm via Contact us

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Mary Ann Fasanella, CEO
Advisory Concept Evolvers
+1 215-510-2167
email us here

Source: EIN Presswire

Destination Hong Kong: Innovative travel response

If it wasn’t for the news broadcasting scenes of protestors, we wouldn’t have really noticed too much.”

— Gunther Johnson

CAUSEWAY BAY, HONG KONG, August 23, 2019 / — Hong Kong is currently in the spotlight due to ongoing demonstrations. In a city with so many millions, the news can be quite dramatic. But visiting Hong Kong is actually one of the safest travel experiences a tourist can have.

Travel to Hong Kong is definitely an exciting journey for first-time tourists. At the same time, it's a routine trip for many that are visiting Hong Kong frequently. Every year, 120 million people make the “City of Lights" their holiday or business destination.

According to Gunther Johnson, a travel agent from Minneapolis who just returned from a 5-day stay to the City of Lights: “If it wasn’t for the news broadcasting scenes of protestors, we wouldn’t have really noticed too much, but of course we stayed away from the crowds.”

Steadfastly and active in the background, the Hong Kong Tourism Board (HKTB) ( ) has been tirelessly working to assure the safety of visitors and at the same time giving travelers a positive travel experience. With the HKTB at the helm, there was no time for suffering, mismanaging, or making a visitor suffer during the demonstrations.

Even when the airport had to close for a day, the HKTB jumped into action and guided visitors through the situation utilizing the city’s most advanced technology.


Visitors have a friend in Hong Kong. For most tourists, a trip to Hong Kong is a trip of a lifetime. This fascinating megacity has been luring travelers with its exotic offerings and dynamic lifestyle. But a trip of this magnitude can sometimes be daunting – whether it be planning for the trip itself or needing help while in the country. There is a one-stop easy answer for this: The Hong Kong Tourism Board.

This tourism board is not like most tourism boards. Hong Kong’s Tourism Board is highly engaged, efficient, and interactive. Visitors feel the HKTB is like a best friend standing by and ready throughout the day to assist.


A phone hotline at +852 2508 1234 serves visitors with immediate access to a member with the HKTB.

For visitors to Hong Kong, emailing will get a response within 24 hours. Visitors to the website can also find a Web Chat link and get an instant response to their inquiries. Whatever information is needed or question that needs to be answered, tourists are not only welcomed but are encouraged, to contact the HKTB.

Are you planning to travel to HK? The HKTB has a first-rate Visitor Information and Services ( ) team which has been answering inquiries and even helping with planning travel itineraries.

Hong Kong welcomes visitors with open arms. Tourists can work with the HKTB directly, provide them with travel dates, and they will help plan your itinerary.

The HKTB is high tech. Visitors can also download LINE app ( ) on their smartphones, add “Hong Kong Travel Buddy” ( )to Friends list, and ask for suggestions and the latest travel news in real-time.

The service is helpful, as testified by a recent review from a traveler posted on TripAdvisor ( ): “ The Hong Kong Travel Buddy service on LINE app provided other alternative shopping on the disruption protest day and updated on the status on the airport situation before I made the trip back home! Appreciate [it] as a companion during my stay!” ( )is the official website of the HKTB. Visitors will find instant updates here which are monitored on a regular basis as the HKTB keeps current information about the latest situations in the city readily available.

And that is just the beginning of what their website offers – from maps to restaurant guides ( ), hiking suggestions to promotions, and shopping to coupons, everything a tourist could possibly want to know can be found here.


Travel agents are concerned about the current situation in Hong Kong as well. Therefore, for Travel Agent partners, the HKTB provides channels to obtain the latest information about the city, such as airport and flight updates received from airport websites ( and through the mobile app, “HKG My Flight.”

Updates on traffic and public transportation are provided through the “HKeMobility” mobile app as well as the Transport Department’s website ( ).

It’s not clear how the current protests will play out, but the destination remains a welcoming and safe city for visitors, with an added component of excitement, the Hong Kong protests.

Vivian Li
Hong Kong Tourism Board
+852 2807 6206
email us here

Source: EIN Presswire

Brooke Woods Partners with L'Amy America Eyewear For Her Summer Radio Tour

Brooke Woods

Real Press Nashville

Real Press Nashville

Brooke Woods Kicks Off Her Summer Radio Tour Sporting Her L'Amy America Nicole Miller Runway Sunnies

NASHVILLE, TENNESSEE, UNITED STATES, August 23, 2019 / — Brooke Woods is excited to announce that L'Amy America contacted her to be a partner for their beautiful line of Nicole Miller Runway Limited Edition designer sunglasses. Woods will be on the road visiting country radio stations sporting these stylish sunnies. Check out more Nicole Miller Designs here-
She hit the road this past week to start her summer radio tour visiting country radio stations in the southeast promoting her current single "Ain't Kissing Nobody".

Woods will continue her travels to country radio stations in Fl,GA,AL,LA and moving her way up into AR,TN and KY in late summer and early fall of this year.

This is only the beginning for Woods as she continues to climb on the country charts with her single "Ain't Kissing Nobody", not only in the U.S., but abroad as well. This single is also garnering attention and exposure with her current video to the project. Watch it Here! Brooke Woods was signed in 2018 to her label MC1 Nashville, which released her current single and is continuing to impress the industry.

Contact and Social Media:

C.L. Anderson
Real Press Nashville
+1 615-509-7465
email us here
Visit us on social media:

Ain’t Kissing Nobody

Source: EIN Presswire

Tarps Now® Industrial Divider Curtains in High Demand

Industrial Curtain Division Improving Workplace Efficiency and Safety

ST. JOSEPH, MICHIGAN, UNITED STATES, August 23, 2019 / — Partitioning a large plant or warehouse with Industrial Divider Curtains is an important part of creating an efficient, manageable workspace where physical barriers are used to create a wide range of benefits including increased efficiencies, temperature control, sound dampening, improved employee morale and workplace safety. To meet this need, Tarps Now® offers numerous options that businesses select to partition facilities to control temperatures, reduce flows of [particulate matter and improve workplace safety.

An Efficient Workplace Safety Solution

While permanent walls provide permanent solutions, they’re considerably less flexible, require more time and materials to deploy. In contrast to this more costly and time-consuming process, industrial divider curtains that are easy to install, as well as far more affordable. They offer an ideal level of privacy and physical separation with the added advantage of dynamic flexibility. Tarps Now® Industrial Divider Curtains are typically installed using mounted on steel roller tracks, allowing for partitions to be removed and replaced quickly and easily.

Additionally, Tarps Now® offers industrial grade curtain tracks are available in a variety of configurations to meet specific business objectives, goals and needs. Divider Curtain placement solutions include straight single-partition tracks, two-, three-, and four-sided setups, which have the capability to efficiently segregate multiple workstations within one large open area. Tarps Now® industrial curtains can be taken down and re-hung as needed, making this solution one of the most versatile workplace applications available.

Heavy-Duty and Durable

Noting the flexible nature of the materials used to engineer industrial curtains, they are designed for long lasting durability, and are tough enough to withstand the rigors of the most common environmental hazards and byproducts of warehousing, receiving, and factory-style workplace. Consider the following potential uses:

Aircraft hangers and facilities
Automotive manufacturing, repair, or painting
Climate-controlled storage facilities
Factories and manufacturing plants
Hazardous material control
Sandblasting and spray painting work
Warehouses and stock facilities
Woodworking and other craftsman activities

Tarps Now® Industrial Curtains make it possible to contain airborne contaminants which occur regularly in these types of environments, creating defined areas which improve working conditions throughout a facility.

Other Notable Benefits

While many applications are traditionally found in industrial environments, these types of curtains are a viable solution for a wide range of needs. Schools, restaurants, and retail establishments are all examples of non-industrial entities which can derive several key benefits of industrial curtains:

Confining dust, mist, smoke or sparks
Limiting temperature loss or gain
Containing humidity
Reducing transfer of light, noise, and odors

When factoring in the relative ease of use and installation, it’s plain to see that industrial curtains are a powerful solution for managing any large space. You can get help with designing and installing Industrial Divider Curtains by contacting Tarps Now at 888-800-1383.

Tarps Now® Industrial Curtain Solutions:

About Tarps Now®

Tarps Now® features an extensive online catalog of canvas tarps, poly tarps, custom tarps, vinyl tarps and industrial divider curtains. As specialists in custom canvas and vinyl tarps, they are the low-price leaders in their category. The company offers the convenience of fast, easy, online ordering as well as a knowledgeable staff to guide customers through the specification process insuring their project will be completed on time and in budget. Tarps Now® has the experience and scale to insure customer specifications are carefully followed and expectations exceeded for every project, large or small.

Michael Dill
Tarps Now, Inc.
+1 8888001383
email us here

Source: EIN Presswire

Global Piracy & Counterfeiting Consultants Applauds President Trump for Calling China Out for Their Complicit Involvement in Importing or Smuggling Fentanyl into the USA-This Drug Has Killed 100,000's of US Citizens

"We are applauding US President Donald Trump for taking a hard line on China's dumping their products in the USA including Fentanyl which is responsible for the deaths of 100,000's of US citizens.”

— Global Piracy Counterfeiting Consultants

WASHINGTON , DC, USA, August 23, 2019 / — The Global Piracy & Counterfeiting Consultants says, "We are applauding US President Donald Trump for taking a hard line on China's dumping their products in the USA including Fentanyl which is directly responsible for the deaths of 100,000's of US citizens. Chinese made Fentanyl either makes its way into the USA via the US Postal Service or it comes across the USA's wide-open border with Mexico courtesy of Mexican drug cartels.

"We think President Trump was correct to call out China for their conduct as a business partner as well as to suggest US companies should find a better place to produce or manufacture their products. It is a well known fact that many US companies doing business in China frequently discover–(Big Surprise)—-their products are being counterfeited by the Chinese. Why do business with China?

“On September 11th, 2001-terrorists killed nearly 3000 US citizens. As a result of this attack the US launched the war in Afghanistan and the 9-11 attack also played a role in the US going to war in Iraq. How is Chinese made Fentanyl killing 100,000's of US citizens any different that the terrorist attacks of 9-11? When does China pay the families back for their lost loved one who died of a Chinese made Fentanyl overdose?" https://GP-CC.Com

The Global Piracy and Counterfeiting Consultants has been offering the following services—for nearly a decade—No one in DC ever called.

* “We can assist the US Postal Service from being an unwitting contributor to billions of dollars in counterfeit drugs entering the United States each year by stopping counterfeit narcotics from getting past our international mail terminals.

* “There needs to be an aggressive national media campaign to discourage anyone from buying counterfeit drugs on the Internet. We can put together this coalition. A significant percentage of counterfeit pharmaceutical products being sold on the street or in our schools contain fentanyl.

* “Separate from our efforts the US Congress has to grow a spine and figure out a way to stop Mexican heroin, fentanyl and counterfeit drugs from flooding into the USA along our 2000-mile-long border.” http://GP-CC.Com

On April 15, 2014, the Global Piracy and Counterfeit Consultants warned, “We are not talking about rocket science for the US Postal Service; if they need help, we will train their postal-inspectors-so they know what to look for. Why would the US Postal Service want to support Chinese organized crime, or Chinese counterfeiters? We are also talking about a multi-billion dollar a year industry that has a negative impact on US consumers, major drug companies, and their shareholder’s.” http://GP-CC.Com

Chinese Counterfeit Drugs coming to the USA-Newsweek-2017:

Number of US drug Overdose Deaths 60,000+-CBS News 2017:

Pill Making Press Illegally Being Sent to The United States-CNN-2017:

Mexico’s Contribution to The US Opioid Epidemic: Business Insider-2017: For more information about Mexico’s contribution to the “US Opioid Epidemic” please refer to the following news article:

M. Thomas Martin
Global Piracy Counterfeiting Consultants
+1 866-714-6466
email us here

Source: EIN Presswire

Rewarding L.A. Co-Op Launches Fun Personal Service to Care for Nanas and Papas

Start Today, we love to take care of L.A. moms and dads...

Start Today, we love to take care of L.A. moms and dads…

We serve 100 founding members who love to share fun rewards with family and friends

We serve 100 founding members who love to share fun rewards with family and friends

We Represent Talented Professionals and Generate Proceeds to Do Good

We Represent Talented Professionals and Generate Proceeds to Do Good

Co-Op members who successfully participate in R4G to help fund causes; earn their retired moms and dads L.A.'s best dining, entertainment, and spa rewards.

Join The Only Co-Op that Rewards Your Nana and Papa Fun for Good”

— Carlos Cymerman, Fun Advocate+Founder, Recruiting for Good

SANTA MONICA, CA, UNITED STATES, August 23, 2019 / — Recruiting for Good (R4G) is a staffing agency sponsoring Social Co-Op Rewarding L.A. Fun for Good to help fund local causes. The staffing agency makes fundraising fun and rewarding.

According to Recruiting for Good, Founder Carlos Cymerman, “Did mom and dad put you thru school…help make you a success… and now you want to care for them? Then, join our Social Co-Op to make a difference (help fund L.A. causes)…and we'll gift your parents love life rewards to enjoy retirement for good."

How to Join Rewarding L.A. Co-Op

1. Members refer companies that retain Recruiting for Good for search; and members earn 5% of proceeds generated from fulltime placements to fund causes and fun rewards.

2. Recruiting for Good donates $1,000 from the 1st placement made with the referred company to the members' favorite LA cause.

3. When placements are made thru recruiting services, proceeds are shared to reward dining, entertainment, and spa for nanas and papas.

Carlos Cymerman, adds "Thru our Rewarding L.A. Co-Op; we honor awesome nanas by gifting them beauty every month…nanas get their nails and hair done, and enjoy massages too."


Recruiting for Good is a socially progressive staffing company in Santa Monica, finding talented professionals kickass jobs they love, since 1998. Companies retain us to find them the best talent in Accounting/Finance, Engineering, and Information Technology, Marketing, and Sales. And generates proceeds for causes

Rewarding LA is a Social Co-Op sponsored by Recruiting for Good to help fund causes. We share 5% of proceeds generated thru recruiting placements with members who successfully participate; by supporting their causes, and rewarding dining, entertainment, and spa. Members can gift their rewards to benefit their Nanas and Papas too. To sign up

Since 2017, Recruiting for Good has been funding and sponsoring 'Our Moms Work," a personal cost free career mentoring service in Santa Monica. Want to return to work? Looking to change jobs? Or strategize about getting a raise? And can't talk to your significant other or your boss…we're here for you…meet in person in Santa Monica to listen…provide solutions…and support your career goals. To learn more visit

Carlos Cymerman
Recruiting for Good
+1 310-720-8324
email us here
Visit us on social media:

Source: EIN Presswire


Delray Deputy Vice-Mayor Bill Bathurst

Bathurst prioritizes good governance, fiscal responsibility, public safety, and smart and balanced growth that protects Delray’s “Village by the Sea” charm

DELRAY BEACH, FL, UNITED STATES, August 23, 2019 / — Bill Bathurst, Delray Deputy Vice-Mayor, this past week filed to run for Delray Beach City Commissioner in Seat 2. The municipal election will be held on Tuesday, March 17, 2020.

With deep roots and family history dating back to the 1930s in Delray Beach, Bathurst is keenly focused on the city’s long-term success while also protecting Delray’s unique “Village by the Sea” charm. Commissioner Bathurst, known as a “preservationist with an eye toward the future,” has the depth of local knowledge and leadership experience needed to effectively balance growth and preservation, provide good governance with fiscal responsibility, foster greater collaboration, and improve public safety.

“I have been honored to serve on the Delray Beach Commission and advance a citizen-driven vision for Delray’s future,” said Bathurst. “It’s based on a long-term perspective that will allow our community’s children and grandchildren to be able to get a job in this city decades from now and also be able to enjoy the historic buildings and culture that we have today.”

Bathurst was elected to the commission in 2018. Prior to being elected City Commissioner, Bathurst served on several boards and committees including the Historic Preservation Board, Congress Avenue Task Force, Palm Beach State College Dean's Advisory Board, District Chairman Boy Scouts of America, and the Delray Beach Historical Society.

Most recently Bathurst has been the Managing Broker of Nicklaus Vance Realty Group where he has built a flourishing real estate business. Before his successful real estate career, Bathurst spent almost 20 years as a Brand and Business Unit Manager for Fortune 500 companies.

Commissioner Bathurst is an Alumnus of the University of Florida. He and his wife Debra have been married over 30 years, and they have two grown sons who live in the area.

About Bill Bathurst
Deputy Vice-Mayor Bill Bathurst is a graduate of Atlantic High School, Palm Beach State College and earned his Bachelor of Science Diploma from the University of Florida where he majored in Public Relations. Upon graduation, he held a number of brand management and marketing positions with several Fortune 500 firms. Commissioner Bathurst has more than 25 years of broad-based leadership experience at both executive and entrepreneurial levels with key responsibilities in consumer marketing and brand strategy.

Alex Ring
Bill Bathurst Campaign
+1 561-689-9787
email us here

Source: EIN Presswire

How Intermountain Healthcare Is Making Care Affordable

SALT LAKE CITY, UTAH, USA, August 23, 2019 / — Making healthcare more affordable for the people it serves is a top priority for Intermountain Healthcare.

That's what Intermountain CEO Marc Harrison, MD, said at meetings held this summer with managers from across the Salt Lake City-based health system. Harrison told managers that Intermountain is well-positioned to lead the nation in providing the best care at an affordable cost, and, with the help of each caregiver, it's a goal that can be achieved.

"We have a crisis in American healthcare right now," Dr. Harrison said. "Healthcare is unaffordable. The existing healthcare system is oriented toward driving volume. As an industry we do too many things to too many people that they really don't need, which hurts them economically, and sometimes physically. But Intermountain has a great history of innovation and together we can drive change."

Dr. Harrison shared some alarming national statistics about the cost of healthcare:
• One in four people will forego medical care this year because it's too expensive.
• One in three Americans ration their prescription drugs because they can't afford them.
• About half of Americans worry an unexpected healthcare expense will bankrupt them.
•Healthcare expenses are the number one cause of bankruptcy in the United States

Dr. Harrison says the statistics are better in Utah and Intermountain's charity care program is helping those who can't afford care, but he says more needs to be done. Last year, Intermountain provided more than $246 million in charity care to patients in need of financial assistance.

"We're doing a great job with the cost of healthcare and Intermountain is as competitive and cost-effective as any large system in the United States," he said. "But we have a long way to go and we're going to drive this forward together. How are we going to get there? By keeping people well, by providing the most accessible and affordable care, and by creating a sustainable model."

Examples of innovative solutions at Intermountain that are reducing costs and improving care, which Dr. Harrison shared with managers:

• Civica Rx, the not-for-profit generic drug company banded together by Intermountain and other healthcare systems and philanthropists to fight the skyrocketing cost of prescription drugs by providing low-cost generic drugs to participating hospitals.
• Reimagined Primary Care, the team-based care model that focuses on preventive care to keep patients well. The model already has about 25,000 patient members enrolled and has seen impressive results, such as a 60 percent decrease in hospital admissions, 35 percent decrease in emergency department admissions, and a 20 percent decrease in per member per month costs.
• Addressing social determinants of health such as stable housing, food, transportation, and employment.
• Reducing opioid misuse. Intermountain has reduced the number of opioid tablets prescribed for acute care by more than 30 percent in the last year and is working hard to make further reductions.
• Integrating mental health care into clinics as part of each patient's primary care experience.
• Finding and implementing caregiver ideas. Intermountain caregivers implemented nearly 49,000 continuous improvement ideas in 2018 — more than 130 ideas each day. Many of these ideas both improved quality and reduced expenses.

"We didn't do these things for our self-aggrandizement," Dr. Harrison said. "We did them for our neighbors. And we're in just the right position to continue to be an innovator."

Dr. Harrison added that although helping people stay well and out of the hospital is a key part of Intermountain's strategy moving forward, that doesn't mean we won't continue to provide the best possible hospital care when our patients need it.

"We'll still focus on helping people when they're in a car accident, have a heart attack, or get cancer," he added. "But we have the opportunity to do that in conjunction with a 'keep people well' system. We're still going to have great trauma programs, great heart surgery programs, great cancer care programs, and great neuro ICUs, but won't it be terrific if we can actually keep people out of some of those places? And have them stay as close to home as possible in the least restrictive environment?"

Dr. Harrison emphasized that Intermountain is making changes from a position of strength.

"Intermountain, in a really tough environment, is really doing well. Our quality and safety have never been better. Our patient experience is on the rise. At a time when a lot of other health systems are struggling economically, we're strong. But we need to continually innovate and change to remain a model healthcare system. If not us, who? If not now, when?"

Other things Intermountain and SelectHealth (Intermountain’s insurance arm) are doing to reduce costs and return money to its patients and members:

• Lower annual rate increases. Intermountain reduced annual price increases in 2019 by $15 million.
• Lower-cost care settings. Intermountain is reducing unnecessary ER visits by increasing access to appropriate care in lower-cost settings such as InstaCares (urgent care clinics), physician offices, and Connect Care virtual visits.
• Lower individual premiums. SelectHealth reduced individual plan premiums by an average of 2.7 percent in 2019.
• Affordable SelectHealth Share premiums. Intermountain guarantees a premium rate increase for new clients of SelectHealth Share of only 2.5 percent in years two and three of their three-year contract. For current clients, the guaranteed premium rate increase is only 2 percent for all three years. This compares to an industry-wide premium increase of more than 5 percent.
• Stork Savers. Intermountain's Stork Savers program offers a lower-cost cash price to patients without health insurance for mom and baby care associated with uncomplicated births.
• Supply initiatives. Intermountain has a set ratio between what it pays and what it charges patients for supplies and drugs. When Intermountain reduces its costs, it can directly lower charges to patients for those items. Intermountain negotiated better prices on supplies in 2018 that resulted in more than $32 million in cost savings.
• Financial assistance. Intermountain expanded its financial assistance program to cover needed health services for families with income levels up to 200 percent of the national poverty level. The 2019 national poverty level for a family of four is $25,750.

Intermountain Healthcare is a not-for-profit system of 24 hospitals, 215 clinics, a Medical Group with 2,500 employed physicians and advanced practice clinicians, a health insurance company called SelectHealth, and other health services in Idaho, Utah, and Nevada. Intermountain is widely recognized as a leader in transforming healthcare by using evidence-based best practices to consistently deliver high-quality outcomes and sustainable costs.

Daron Cowley
Intermountain Healthcare
email us here

Source: EIN Presswire

Fastline Fast Track previews the Farm Progress Show

Kolt Barber featured on Fastline Fast Track

Kolt Barber featured on Fastline Fast Track

 Dustin Collins featured on Fastline Fast Track

Dustin Collins featured on Fastline Fast Track

Fastline Fast Track

Fastline Fast Track

Episode features music from Dustin Collins, John Michael King, Terry Bell and Kolt Barber

They’re ready to come to Farm Progress show and feel a little bit of optimism and start making 2020 plans and learning about what’s new in the industry and maybe have some fellowship.”

— Matt Jungmann, Director of National Events for Farm Progress

BUCKNER, KY, UNITED STATES, August 23, 2019 / — Fastline Fast Track, the AAEA the Ag Communicators Network 2019 Podcast of the Year, today released Episode 18, a preview of the upcoming Farm Progress Show, which will be held Tuesday, Aug. 27 through Thursday, Aug. 29, in Decatur, Illinois.

On the show, host Brent Adams talks with Matt Jungmann, the Director of National Events for Farm Progress. They discuss show offerings, schedules and new additions to the show which will feature nearly 600 exhibitors. It will feature field demonstrations, agronomic lessons and even a daily mock pipeline strike to demonstrate the caution that must be used while digging on the farm.

They also discuss the importance of the show as a rallying event for farmers who have faced myriad challenges over the past year.

“I’m a corn grower in Western Illinois, and I’ve talked to my fellow farmers, and they’re pretty much of the idea that they’re already over 2019,” Jungmann said. “They’re ready to come to Farm Progress show and feel a little bit of optimism and start making 2020 plans and learning about what’s new in the industry and maybe have some fellowship.”
The show also features conversations with Justin Render with farm equipment maker Kinze Manufacturing Inc. and Leo Bose with Case IH.

The show also features newly released music from country music artists Dustin Collins, John Michael King, Terry Bell and Kolt Barber, presented by the Ernest Tubb Record Shop in Nashville, Tennessee.

Adams and Barber also revealed a new segment on the episode, “Out on the Farm with Kolt Barber.” On each episode, the two will discuss agriculture issues and the latest in the country music industry.

“We want this to be positive because we’re thankful for the opportunity that we have to be in agriculture,” Barber said. “We want to share what’s going on (in the industry) and keep people informed and help them understand how it will affect them. I’m just excited to be a part of this great podcast and really looking forward to expanding this (partnership) and entertaining the listeners as we go along.”

About Fastline Fast Track
Fastline Fast Track is the 2019 AAEA the Ag Communicators Network Podcast of the Year. It is a bi-weekly show, produced by Fastline Media Group and hosted by Brent Adams, that can be found at It also is available at Apple Podcasts, Google Podcasts, Spotify, Stitcher and TuneIn and iHeart Radio. The podcast is aimed at helping people in the agricultural community understand important industry issues, make informed equipment purchases and find innovative ways to save time and money. In additional to agricultural topics, Fastline Fast Track includes country living features and the best in traditional country music, presented by the historic Ernest Tubb Record Shop, 417 Broadway, Nashville, Tennessee.

About Brent Adams
Brent Adams is the Director of Content for Fastline Media Group. He is an award-winning, 24-year veteran, broadcaster, print journalist and public relations professional. He has worked in television and radio in Louisville, Kentucky, and as an editor for print publications in Louisville, Kentucky, and Indianapolis, Indiana. He also has served as Director of Public Relations and Broadcasting for the Louisville Fire and Kentucky Xtreme indoor football teams, for the Ernest Tubb Midnite Jamboree Association in Nashville, Tennessee, and for various Nashville-based country music artists.

About Fastline Media Group
Fastline Media Group has grown from a traditional magazine and print business to a full-service digital and data-centered operation that provides mixed marketing solutions to the agriculture and related industries. The company produces 22 farm industry catalogs, digitally and in print, across the United States. Fastline also owns i3 Digital Agency, MCW Printing and provides marketing and business intelligence to the agriculture and related industries.

Jeff Rushton
Fastline Media Group
+1 502-310-3349
email us here
Visit us on social media:

Kinze Manufacturing

Source: EIN Presswire


L-R: Fred Lounsberry, CEO of Nassau Paradise Island Promotion Board; CHTA COO Vanessa Ledesma; Bahamas Director General of Tourism Joy Jibrilu; CHTA President Patricia Affonso-Dass; CHTA Director General & CEO Frank Comito; CHTA President-elect Karen Whitt

Premier Caribbean travel and tourism marketing event set for Baha Mar, Bahamas in 2020

MIAMI, FLORIDA, UNITED STATES, August 23, 2019 / — The 2020 Caribbean Travel Marketplace, at Baha Mar in the Bahamas, is now open for registration.

The Caribbean Hotel and Tourism Association (CHTA), producers of the Caribbean's largest and longest-standing tourism marketing event, has started its countdown for the 38th Marketplace, taking place January 21 to 23, 2020.

Caribbean Travel Marketplace gathers hotel and destination representatives as well as other tourism providers; wholesalers and tour operators; online travel agencies; along with media representatives for two intensive days of business meetings, including thousands of pre-scheduled appointments.

This marquee event will be held at Baha Mar's Performing Arts and Convention Center, one of the newest and most impressive resorts in the Caribbean region. Collaborating in the meet-up are Baha Mar, Bahamas Hotel & Tourist Association (BHTA), Bahamas Ministry of Tourism and Nassau Paradise Island Promotion Board.

"We are looking forward to an incredible travel event in the Bahamas, that brings together all stakeholders and business prospects to one location," stated Frank Comito, Director General and CEO of CHTA, who added the meeting will build on the success of the previous Marketplace in Jamaica, which attracted no less than 148 buyers, 64 of which were new, including 18 new Chinese entrants.

Comito encourages suppliers and buyers to take advantage of the registration flash sale, through September 3, 2019.

For more information on Caribbean Travel Marketplace 2020, visit or contact

About the Caribbean Hotel and Tourism Association (CHTA)
The Caribbean Hotel and Tourism Association (CHTA) is the Caribbean's leading association representing the interests of national hotel and tourism associations. For more than 55 years, CHTA has been the backbone of the Caribbean hospitality industry. Working with some 1,000 hotel and allied members, and 33 National Hotel Associations, CHTA is shaping the Caribbean's future and helping members to grow their businesses. Whether navigating new worlds like social media, sustainability, legislative issues, emerging technologies, climate change, data and intelligence or, looking for avenues and ideas to better market and manage businesses, CHTA is helping members on issues which matter most.

For further information, visit


Greta Andzenge
Marketplace Excellence
+1 201-861-2056
email us here

Source: EIN Presswire