Party supplies market seen reaching $28.8B by 2031

By AI, Created 3:06 PM UTC, June 03, 2026, /AGP/ – Allied Market Research projects the global party supplies market will more than double from $12.3 billion in 2021 to $28.8 billion by 2031. Growth is being driven by e-commerce, urbanization, themed events and demand for eco-friendly products, with North America holding the largest share in 2021.

Why it matters: - The party supplies market is moving from a niche event category into a broader consumer and commercial goods segment. - Allied Market Research expects the market to reach $28.8 billion by 2031, up from $12.3 billion in 2021. - The forecast implies steady demand across home celebrations, retail channels and event businesses.

What happened: - Allied Market Research released a report on the global party supplies market on June 3, 2026. - The report estimates the market will grow at a 9% CAGR from 2022 to 2031. - The market includes products such as balloons, games, pinatas, tableware, banners and other decorative items. - The report segments the market by product type, application, distribution channel and region.

The details: - The tableware/disposables segment held the largest market size in 2021 and is projected to grow at a 7.6% CAGR through 2031. - The domestic use segment held the largest share in 2021 and is projected to grow at an 8.6% CAGR through 2031. - The supermarket/hypermarket channel held the largest share in 2021 and is projected to grow at a 7.3% CAGR through 2031. - The e-commerce channel is expected to be the fastest-growing sales channel during the forecast period. - North America held the largest share in 2021 and is expected to remain the leading region through 2031. - The market is analyzed across North America, Europe, Asia-Pacific and LAMEA. - Major companies named in the report include Party City, Unique Industries, Martha Stewart, American Greetings, Pioneer Worldwide, Hallmark, Shutterfly, Artisano Designs, Chinet and Oriental Trading Company. - The report points to birthdays, graduations, anniversaries, Christmas and Halloween as major occasions for party supplies. - The report says latex and mylar balloons are leading trends in parties and events. - Get the sample PDF of this report

Between the lines: - E-commerce is gaining share because buyers want more variety, easier access and home delivery. - Urbanization is supporting demand as more consumers hold ceremonies and gatherings to mark milestones. - The report also points to rising disposable income, theme parties, innovation and stronger awareness among children as demand drivers. - COVID-19 temporarily hurt sales by cutting gatherings and events, and the report says social distancing reduced value sales across the category. - Eco-friendly party supplies may become a differentiator as manufacturers respond to sustainability demand.

What’s next: - Wedding planning and event management growth is expected to add demand over the forecast period. - Online retail is likely to keep taking more share as consumers shift away from crowded stores. - Manufacturers that expand eco-friendly and themed offerings may be best positioned to capture future growth. - The report suggests the market will continue to benefit from expanding distribution and product innovation.

The bottom line: - Party supplies are becoming a growth category driven by celebrations, digital commerce and product specialization, with the market projected to more than double by 2031.