Enterprise video market seen reaching $72.48 billion by 2035

Enterprise video demand is rising as companies expand remote collaboration, digital training and cloud-based communications, according to a new market forecast. The market is projected to more than double from 2025 to 2035 as AI, analytics and interactive features reshape how businesses use video.

Why it matters: - Enterprise video is becoming core infrastructure for communication, training and customer engagement across distributed workforces. - The category’s growth points to continued spending on cloud software, collaboration tools and AI-enabled workplace platforms. - The market’s expansion also signals broader demand for secure video systems that support internal and external business operations.

What happened: - Market Research Future said the enterprise video market reached $28.15 billion in 2025. - The market is projected to rise to $31.02 billion in 2026 and $72.48 billion by 2035. - The forecast implies a 10.92% compound annual growth rate from 2026 to 2035. - The report covers platforms used for virtual meetings, live streaming, webinars, employee training, customer engagement and corporate communications.

The details: - Enterprise video platforms let businesses create, manage, distribute and analyze video content across internal and external channels. - Remote and hybrid work is driving demand for video conferencing, virtual meetings and collaboration tools. - Digital employee training is a major use case because video can improve engagement and knowledge retention. - Cloud deployment is a key growth driver because it offers flexibility, scalability and lower operational costs. - Corporate communication use includes executive updates, company-wide announcements, investor relations and internal engagement programs. - AI, machine learning, analytics and interactive video features are expanding platform capabilities. - AI-powered tools are adding transcription, sentiment analysis, content recommendations and real-time translation. - Interactive features such as polls, surveys, quizzes and clickable content are creating new engagement opportunities. - The report says healthcare, education, BFSI, retail, manufacturing and government are increasing investment in video technologies. - The IT and telecommunications sector remains a leading adopter. - North America holds the largest market share. - Asia-Pacific is expected to grow the fastest during the forecast period. - The report lists Microsoft, Cisco Systems, Zoom Communications, Google, IBM Corporation, Adobe Inc., Kaltura, Brightcove Inc., Vimeo Inc., Panopto, Qumu Corporation, Sonic Foundry, Haivision, RingCentral and Avaya as key players. - Market Research Future also provided the full report and a sample PDF.

Between the lines: - The forecast suggests enterprise video is shifting from a meeting tool to a broader workflow layer tied to training, analytics and customer experience. - Security and compliance remain friction points, especially for organizations handling sensitive information. - High implementation costs and bandwidth limits could slow adoption in some markets even as cloud models reduce infrastructure needs. - Competition appears centered on AI features, security, cloud scale and integrations with workplace and learning systems.

What's next: - Vendors are likely to keep adding AI transcription, translation, analytics and immersive training tools. - Strategic partnerships between software providers and video platform vendors are expected to continue. - Cloud platforms should keep expanding security and scalability features to support larger enterprise deployments. - Emerging markets may see faster adoption as internet access and digital transformation programs expand.

The bottom line: - Enterprise video is moving deeper into day-to-day business operations, and the market forecast shows sustained demand for secure, cloud-based and AI-enhanced platforms.